We specialise in hospitality branding, driven by compelling narratives and unique brand personality. Restaurant branding, boutique hotel branding, and branding for cafes, bars and spas. Strategy, identity, wayfinding, websites, print and hotel and restaurant collateral.


It all starts
with a great narrative.

A memorable hospitality experience is built on a captivating story. We craft engaging narratives to inform and shape the experience design of your venue. Our full suite of hotel brand services powers your chances of success. 

Whether you are a small motel looking for a unique brand identity and website, or you want to create a fully immersive experience, through music, art and signature fragrance, we can bring your vision to life so you can offer the perfect guest experience, whatever the scale. 


Boutique Hotel Branding.

Be the place everyone is talking with a unique and differentiated brand identity. This is your greatest marketing tool, to drive recognition and amplify brand awareness.


Bar and Cafe Branding.

Buzzing social spaces with restaurants, lobby bars and cafes bring in local guests and help breath life and excitment into the whole hotel experience. We work with you to create F&B brands that are consistent with the overall experience.


Wayfinding and Signage.

Let your unique style come to life through wayfinding, signage and on-brand messaging throughout your venue that speaks to your people.


Amenities Design.

We help you source the best amenities to suit the personality and core values of your brand, from your sustainability commitments to value and quality. We custom design your own range of white label products.


Responsive websites.

Before a guest ever steps inside your hotel, they have already looked you up online. Is your digital presence setting consistent with the experience they can expect to have in your venue? We design and build websites to speak to your tribe. Mobile-first with full booking functionality and optional point of sale integrations.


iPad Concierge.

In-room iPad concierges are a delightful way for guests to get to know the neighbourhood, order breakfast or browse your hotel’s custom products or choose the pillow they want. Not only that, they are a great way to offer 24/7 service, without the overheads.


Digital Marketing.

We design brands and spacial graphics with an eye to how shareable they will be (read: instagrammable) to guests. We partner with the best digital marketing consultants to optimise your venue’s visiblity and brand awareness.


Print marketing.

The tactile experience of print is now more than ever acknowledged as way to make memorable, emotional connections. Custom magazines, books and beautifully crafted print collateral create engaging keep sakes to market your venue.


Custom art.

We create custom art to give your give your venue a unique and distinctive look. We also collaborate with other artists and curate hotel collections. Tell a bigger story about your purpose and style. 


Bespoke music playlists.

Beautiful venues need music to match. We partner with world’s most talented music curators from Playlister — who have worked with the likes of Chateau Marmont and The Standard Hotels — to create one of a kind music collections to set the mood in your venue. Tailor your music to match your brand. 


Minibar curation.

Give your guests a taste of the local craft brands for snacks, alcoholic and non-alcoholic products with a curated, fun and thoughtful minibar offering, that also looks good in your rooms.


Retail experience.

Keep your guests immersed in their hotel experience with custom, hotel branded products and exciting retail offerings sourced from the local neighbourhood. There is nothing like taking home a special keepsake from your stay. 



Brand Strategy
Brand Narrative
Brand Positioning
Brand Identity design
Brand Guidelines
Brand architecture 
Wayfinding and signage
Hotel room collateral
Restaurant branding
Bar branding
Cafe branding
Bespoke tableware


Website design / build
iPad concierge
Digital marketing 
Photography and video
Hotel merchandise
Retail experience 
Print/outdoor advertising

Experience Design.

Custom artworks
Feature walls
Bespoke music playlists
Mini bar curation

A selection of projects.


Would you like to learn more, see some case studies or have a chat about your hotel, restaurant, cafe or bar project?

We would love to hear from you!



85 William St, Level 2
Darlinghurst, Sydney
NSW 2010 Australia
email us >


Brand strategy
Brand identity
Brand environment
Websites + eCommerce
Photography + video
Content marketing
Print + editorial