LUXAROMA
Luxaroma provides skilled expertise in candle fragrance to help customers express their unique character & creativity, with the aim to be the Australian and International Gold Standard in candle fragrance, through passionate artisan drive for outstanding quality, service and price. With a newly differentiated positioning, we elevated the In Essence aesthetic with evocative imagery, distinctive typography, tactile packaging, and a redesigned point of sale experience. The sharpening of their brand message, verbal identity and visual identity delivers a cross-platform consistency.
Scope
Brand identity
Business collateral
Website
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Concept developed for Nahji Chu for a sophisticated French Vietnamese restaurant in the heart of Sydney.
Brand creation and retail experience for Enfants Paradis, a luxury skincare and travel lifestyle brand founded in Bali. A refined, globally positioned brand encompassing packaging, product design, retail, e-commerce and marketing, with distribution across Europe, the Middle East and Asia.
Brand strategy and visual identity for Criniti’s, a family-owned Italian-Australian restaurant group. A refreshed, flexible brand system designed to honour legacy while supporting national expansion across Australia.
Brand identity and visual system for The Shorty Hotel, a heritage CBD destination housed in an 1890s ceramics warehouse. A modular brand language inspired by maker’s marks, botanical ceramics and bold colour, bringing history and contemporary hospitality together.
