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Springwise

Based in the UK, Springwise is a truly global company and one of the world's largest innovation platforms. We were engaged to rebrand the company, in time for the launch of their new app showcasing innovations from around the globe in a daily news format.

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A fresh identity for the world’s largest innovation ideas hub.

With over a million users annually, Springwise is the global source for innovation and operates the world's largest idea spotting network. Established in 2002, Springwise scans the globe to discover and share carefully curated, real time, real business, innovation and start up ideas. We was approached to rebrand Springwise, communicating  it’s undisputed leadership position in the innovation marketplace.

World’s leading launchpad for new innovations.

With a global audience spanning board-level executives to start-ups, the re-brand of Springwise had to communicate its authority in the innovation space. 
We emphasised Springwise’s positioning as the leading launchpad for new ideas, with the Springwise “springboard” — a dash that animates the logo — enabling its messaging platform.

Results: Securing a broader audience.

Springwise has enjoyed a broadening of its audience since its re-brand through increased subscriptions, TV and online media attention, a book publishing deal, and increased corporate innovation strategy engagements.

A fresh identity for the world’s largest innovation ideas hub.
With over a million users annually, Springwise is the global source for innovation and operates the world's largest idea spotting network. Established in 2002, Springwise scans the globe to discover and share carefully curated, real time, real business, innovation and start up ideas. We was approached to rebrand Springwise, communicating  it’s undisputed leadership position in the innovation marketplace.

A fresh identity for the world’s largest innovation ideas hub.
With over a million users annually, Springwise is the global source for innovation and operates the world's largest idea spotting network. Established in 2002, Springwise scans the globe to discover and share carefully curated, real time, real business, innovation and start up ideas. We was approached to rebrand Springwise, communicating  it’s undisputed leadership position in the innovation marketplace.

A fresh identity for the world’s largest innovation ideas hub.
With over a million users annually, Springwise is the global source for innovation and operates the world's largest idea spotting network. Established in 2002, Springwise scans the globe to discover and share carefully curated, real time, real business, innovation and start up ideas. We was approached to rebrand Springwise, communicating  it’s undisputed leadership position in the innovation marketplace.

A fresh identity for the world’s largest
innovation ideas hub.

With over a million users annually, Springwise is the global source for innovation and operates the world's largest idea spotting network. Established in 2002, Springwise scans the globe to discover and share carefully curated, real time, real business, innovation and start up ideas. We was approached to rebrand Springwise, communicating  it’s undisputed leadership position in the innovation marketplace.

Project Scope

Brand Strategy
Brand Identity
Website Design
App Design
Digital Marketing 


Credits

Brand Workshop, Positioning & Personality
Kirsty Ludbrook

Brand Identity 
Kirsty Ludbrook + Damian Garbenis

Brand Guidelines  
Kirsty Ludbrook + Damian Garbenis

Website Design
Kirsty Ludbrook

App Design Direction
Kirsty Ludbrook  

Credits

Brand Workshop, Positioning & Personality
Kirsty Ludbrook

Brand Identity 
Kirsty Ludbrook + Damian Garbenis

Brand Guidelines  
Kirsty Ludbrook + Damian Garbenis

Website Design
Kirsty Ludbrook

App Design Direction
Kirsty Ludbrook  

 

Contact

383 George St, Level 2
Sydney NSW 2010 Australia
email us >

Services

Brand strategy
Brand identity
Brand environment

Websites + eCommerce
Photography + video

Content marketing
Packaging
Print + editorial