The Ludbrook Agency is an award-winning creative studio shaping charismatic, differentiated brands that resonate deeply with their audiences. We unite strategy with creative excellence to build brands that are distinctive, relevant, and future-proofed to endure and thrive.

We create strategic, multi-sensory brand experiences that come to life across both physical and digital spaces. From visual identity and packaging to spatial design and storytelling, we craft cohesive systems that engage the senses and evoke emotion — ensuring every step of the customer journey connects with the core values and unique positioning of the brand.

As both strategic partners and creative collaborators, we help our clients and their leadership teams define, express, and elevate what makes them unique. Recognised for our ability to blend thought, relevance, and style, The Ludbrook Agency continues to be a creative force in shaping enduring brands.

Jervis Bay Distilling
Brand identity and packaging for Jervis Bay Distilling Co, inspired by Australia’s South Coast. A relaxed yet refined craft gin brand rooted in place, native botanicals, and coastal summer culture.
In Essence
Brand refresh and packaging design for iconic Australian wellness brand In Essence. A sensory-led identity system expressed through evocative imagery, tactile packaging, and cohesive digital and retail touchpoints.
Mana Sanctuary Wellness Retreat Bali
Brand identity and digital experience for Mana Sanctuary, an active recovery retreat focused on sleep, longevity and sustainable wellbeing. A calm, ethereal brand system expressing restoration, connection, and a deep relationship with nature.
Wellness Summit Asia Pacific
Brand identity and event branding for the Asia Pacific’s leading wellness conference. A bold future-focused, graphic identity system uniting design, sustainability, and connection across digital, print, and live experiences.
Metro Steel Windows
Brand identity and website design for Metro Steel Windows, redefining architectural steel craftsmanship in Australia. A refined, minimalist brand system balancing industrial strength with modern elegance, supported by a clean, modular digital experience for architects, builders and homeowners.
The Shorty Hotel
Brand identity and visual system for The Shorty Hotel, a heritage CBD destination housed in an 1890s ceramics warehouse. A modular brand language inspired by maker’s marks, botanical ceramics and bold colour, bringing history and contemporary hospitality together.
OPTY.NC
Brand identity and event branding for the Asia Pacific’s leading wellness conference. A future-focused, sensory identity system uniting design, sustainability, and connection across digital, print, and live experiences.
Le Tan
Modern brand refresh for iconic Australian skincare brand Le Tan. A confident, contemporary identity celebrating Australian sun culture across packaging, campaign and digital touchpoints.
Tatler Super Club
Brand strategy, visual identity and environmental design for Tatler Super Club, Darlinghurst, Sydney. A bold hospitality brand brought to life through brand environment, menus and restaurant collateral.
Merchant Suites
Brand identity for Merchant Suites, Sydney CBD. A refined commercial brand inspired by the district’s history of trade, exchange and craftsmanship, expressed through narrative-led design.
Crinitis Restaurants
Brand strategy and visual identity for Criniti’s, a family-owned Italian-Australian restaurant group. A refreshed, flexible brand system designed to honour legacy while supporting national expansion across Australia.
Enfants Paradis
Brand creation and retail experience for Enfants Paradis, a luxury skincare and travel lifestyle brand founded in Bali. A refined, globally positioned brand encompassing packaging, product design, retail, e-commerce and marketing, with distribution across Europe, the Middle East and Asia.
Subaru Australia
Environmental graphics and brand storytelling for Subaru dealerships across Australia, developed in collaboration with CHADA. A human-centred retail experience designed to create moments of joy, strengthen community, and redefine the car-buying experience for the 21st century.
BOLO Sustainable Takeaway
Brand strategy, visual identity and e-commerce for Bolo, a sustainable food packaging brand redefining takeaway through reusable rice-husk bowls. A modern, minimal brand system supporting circular design, hospitality use and large-scale distribution.

Jervis Bay Distilling
Brand identity and packaging for Jervis Bay Distilling Co, inspired by Australia’s South Coast. A relaxed yet refined craft gin brand rooted in place, native botanicals, and coastal summer culture.
In Essence
Brand refresh and packaging design for iconic Australian wellness brand In Essence. A sensory-led identity system expressed through evocative imagery, tactile packaging, and cohesive digital and retail touchpoints.
Mana Sanctuary Wellness Retreat Bali
Brand identity and digital experience for Mana Sanctuary, an active recovery retreat focused on sleep, longevity and sustainable wellbeing. A calm, ethereal brand system expressing restoration, connection, and a deep relationship with nature.
Wellness Summit Asia Pacific
Brand identity and event branding for the Asia Pacific’s leading wellness conference. A bold future-focused, graphic identity system uniting design, sustainability, and connection across digital, print, and live experiences.
Metro Steel Windows
Brand identity and website design for Metro Steel Windows, redefining architectural steel craftsmanship in Australia. A refined, minimalist brand system balancing industrial strength with modern elegance, supported by a clean, modular digital experience for architects, builders and homeowners.
The Shorty Hotel
Brand identity and visual system for The Shorty Hotel, a heritage CBD destination housed in an 1890s ceramics warehouse. A modular brand language inspired by maker’s marks, botanical ceramics and bold colour, bringing history and contemporary hospitality together.
OPTY.NC
Brand identity and event branding for the Asia Pacific’s leading wellness conference. A future-focused, sensory identity system uniting design, sustainability, and connection across digital, print, and live experiences.
Le Tan
Modern brand refresh for iconic Australian skincare brand Le Tan. A confident, contemporary identity celebrating Australian sun culture across packaging, campaign and digital touchpoints.
Tatler Super Club
Brand strategy, visual identity and environmental design for Tatler Super Club, Darlinghurst, Sydney. A bold hospitality brand brought to life through brand environment, menus and restaurant collateral.
Merchant Suites
Brand identity for Merchant Suites, Sydney CBD. A refined commercial brand inspired by the district’s history of trade, exchange and craftsmanship, expressed through narrative-led design.
Crinitis Restaurants
Brand strategy and visual identity for Criniti’s, a family-owned Italian-Australian restaurant group. A refreshed, flexible brand system designed to honour legacy while supporting national expansion across Australia.
Enfants Paradis
Brand creation and retail experience for Enfants Paradis, a luxury skincare and travel lifestyle brand founded in Bali. A refined, globally positioned brand encompassing packaging, product design, retail, e-commerce and marketing, with distribution across Europe, the Middle East and Asia.
Subaru Australia
Environmental graphics and brand storytelling for Subaru dealerships across Australia, developed in collaboration with CHADA. A human-centred retail experience designed to create moments of joy, strengthen community, and redefine the car-buying experience for the 21st century.
BOLO Sustainable Takeaway
Brand strategy, visual identity and e-commerce for Bolo, a sustainable food packaging brand redefining takeaway through reusable rice-husk bowls. A modern, minimal brand system supporting circular design, hospitality use and large-scale distribution.

VIEW SELECTED BRANDING PROJECTS

VIEW SELECTED WEBSITE PROJECTS

Sensorial-Branding_Book_by_Kirsty-Ludbrook_10

SENSORIAL:
THE NINE SENSES OF BRANDING

Creative Director Kirsty Ludbrook has released her new book, Sensorial, which explores how brands can create a magnetic identities that engage, connect and resonate with their audiences through the strategic use of multi-sensory branding.

Learn more

BRAND STRATEGY

Brand strategy defines the foundation of every successful brand. We work with founders, developers and marketing leaders to establish clear brand positioning, purpose and competitive direction, ensuring brands are distinct, relevant and commercially resilient.

Our process includes positioning strategy, brand workshops, customer personas and competitor analysis to uncover credible points of differentiation. We develop naming strategy, brand architecture and narrative frameworks that guide identity, digital, content and environmental expression. The result is strategic clarity that supports confident decision-making and long-term growth.

Positioning Strategy
Brand Workshop Facilitation
Customer Personas
Competitor Research
Creative Framework
Naming Strategy
Brand Narrative

BRAND IDENTITY DESIGN

Brand identity design translates strategy into a cohesive and recognisable visual language. We create distinctive identity systems across logo design, typography, colour palettes and brand guidelines — ensuring consistency across every touchpoint.

Our work spans beauty, wellness, hospitality and architectural brands, balancing contemporary aesthetics with enduring design principles. From packaging and print to digital and spatial applications, each identity system is built to scale, adapt and perform across global markets.

Visual Identity
Verbal Identity
Brand Graphic System
Brand Architecture
Brand Guidelines
Brand Toolkits
Brand Assets Package
Messaging Pillars

WEBSITES & DIGITAL IDENTITY

A website is often the first meaningful interaction a customer has with a brand. We design and develop custom websites that combine refined art direction with considered UX design, creating digital platforms that elevate brand perception and support measurable performance.

Our services include website design, UX strategy, content architecture and custom e-commerce development. Every site is responsive, fast and technically robust, built to perform consistently across desktop and mobile environments while reinforcing brand positioning and narrative clarity.

Digital Brand Identity
Website Design+Build
Custom WordPress Websites
Woo Commerce Websites
Shopify Websites
Technical SEO
UX/Ul design
Motion design
Social Creative Guidelines
Content Creation

CONTENT CREATION

Strong visual content shapes how a brand is immediately perceived. Led by over three decades of professional photography and art direction experience, we produce high-calibre imagery and video that aligns precisely with brand strategy.

Our expertise spans lighting design, location production, campaign art direction and digital content systems for websites and social platforms. Where appropriate, we integrate emerging AI tools to extend efficiency and variation — always grounded in creative authorship and technical precision.

Photography & Video
Art Direction
Campaign Imagery
Content Libraries
Lifestyle Photography
Editorial Photography
Product Photography
Architectural Photography
AI Content Creation
Motion Assets
Marketing Assets
Motion Design
3D Renders
Digital Illustration

PACKAGING & PRINT

Packaging and print remain powerful physical expressions of brand identity. We design packaging systems that balance visual impact with functionality, material intelligence and regulatory awareness — particularly within beauty, wellness and lifestyle categories.

From structural design and sustainability considerations to print finishes and production management, we ensure packaging communicates quality and credibility at shelf and in-hand. Every detail is considered to support long-term brand equity and commercial performance.

Packaging design
Packaging innovation
Print marketing collateral
Stationery Suite
Editorial design
Hotel collateral
Restaurant collateral
Minibar, Turndown
Merchandise design

BRAND ENVIRONMENT

Brand environment brings identity into physical space. We collaborate with architects, interior designers and developers to translate brand strategy into spatial experience — across hotels, wellness destinations, retail and workplace environments.

Our work includes signage and wayfinding systems, environmental graphics, spatial branding and experiential design. Each environment is carefully aligned with the broader brand system, ensuring consistency between physical space, digital presence and visual identity.

Retail POS Displays
Branded Environments
Signage+Wayfinding
Architectural Signage
Statutory Signage
Placemaking
Interior Design Collabs

WHAT
THEY SAY:
TESTIMONIALS
+ KIND WORDS

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“It is with great pleasure that we recommend the Ludbrook Agency for the work they carried out for us in connection with the listing of our company on the ASX. Working under considerable time pressure, L/A successfully delivered a complete re-branding and re-naming of our company and products, built two new websites, handled the design and printing of our prospectus, and provided very valuable support and oversight through the whole process.Awesome job! Few would have been able to deliver on time and with the quality that you did.”

— LARS AMSTRUP, Managing Director, Range International
"We worked closely with Ludbrook Agency on the new logo and updated website for SCOUT. Richard and Kirsty were the first agency that finally understood what we did after putting the brief to local and international agencies. Once we had signed off on our new branding they were super patient with us during the process of designing our new site, with our moving timeline and launch date. I worked closely with Richard to create the easiest way for our account holders to access their purchased reports and it has been pretty seamless for these clients. Thanks for working in tandem with us through the design and build."

— JENNI MUNSTER – Brand Manager Scout Forecasting
“Working with the Ludbrook Agency has been an absolute pleasure from start to finish. Not only are they incredibly talented at what they do, but they’re also genuinely lovely people—easy to work with, patient, and always solution-focused. They took the time to understand our business and translated that into a website that feels not only functional and beautifully designed but also perfectly aligned with who we are. Every challenge was met with clarity and practical problem solving which made the entire process smooth and stress-free. I highly recommend them to anyone looking for a design team who delivers efficient, high-quality results with a collaborative and supportive approach.”

— NATASHA LANDER, Owner Svenska KJ
“A rare breed of designer, Kirsty has the ability to harness her artistic vision and incredible sense of style and apply that to any brief. Kirsty is one of the fastest and most efficient designers I’ve worked with and she also understands the nuances of production and project management. We continue to collaborate with a clear vision for developing further projects in the hospitality and hotel industries.”

— TIM CLARK, Owner Tatler
“We selected Ludbrook Agency from a shortlist of highly regarded agencies to rebuild our website. Their portfolio stood out for its elegance and clarity. The final result speaks volumes about their deep understanding of our brief and vision. Kirsty’s refined design sensibility and visual clarity form the foundation of the site, while Richard’s thoughtful development work ensured a user experience that is both intuitive and logical. Kirsty and Richard were a pleasure to work with, and we feel the new website reflects our practice with simplicity, elegance, and intelligence.”

– JON + KATIE KING, Directors, DKC Architecture
“The Ludbrook Agency excite and deliver. Our branding and website journey before Ludbrook saw us through two other outfits over two years who consistently fell short of meeting our brief. The point of difference is that they got us. They listened, they responded, and they left us feeling very proud of the end-product. We look forward to our continued website development and updates with them. A sincere thank you Kirsty and Richard.”

— SARAH DAVIS, Senior Project Manager, Construction Assignments
“In our 32 years of business, no creative design company has impressed us like this one. Led by two incredibly talented principals, their branding expertise and creativity are unmatched. We trust their design sense and technical skills completely. Beyond their talent, they are an absolute pleasure to work with: collaborative, responsive, and genuinely invested in our success. Working with them feels like having an extension of our own team. We highly recommend them to anyone seeking exceptional creativity and reliable partnership in design and branding.”

— PRUE WILLIAMS, Partner W Property
“We recognised the need to collaborate with the best to prepare our brand for the global market. After an extensive and meticulous selection process, interviewing over 12 agencies in Australia and abroad, we chose the Ludbrook Agency for our rebrand, and it has proven to be the most fantastic decision.

— KARISSA MATHER, Founder, OPTY.NC

READY TO
FUTURE-PROOF
YOUR BRAND?

WE CREATE PREMIUM BRANDS & DIGITAL EXPERIENCES

WE CREATE PREMIUM BRANDS & DIGITAL EXPERIENCES

Brand identity and packaging for Jervis Bay Distilling Co, inspired by Australia’s South Coast. A relaxed yet refined craft gin brand rooted in place, native botanicals, and coastal summer culture.

Brand refresh and packaging design for iconic Australian wellness brand In Essence. A sensory-led identity system expressed through evocative imagery, tactile packaging, and cohesive digital and retail touchpoints.

Brand identity and digital experience for Mana Sanctuary, an active recovery retreat focused on sleep, longevity and sustainable wellbeing. A calm, ethereal brand system expressing restoration, connection, and a deep relationship with nature.

Brand identity and event branding for the Asia Pacific’s leading wellness conference. A bold future-focused, graphic identity system uniting design, sustainability, and connection across digital, print, and live experiences.

Brand identity and website design for Metro Steel Windows, redefining architectural steel craftsmanship in Australia. A refined, minimalist brand system balancing industrial strength with modern elegance, supported by a clean, modular digital experience for architects, builders and homeowners.

Brand identity and visual system for The Shorty Hotel, a heritage CBD destination housed in an 1890s ceramics warehouse. A modular brand language inspired by maker’s marks, botanical ceramics and bold colour, bringing history and contemporary hospitality together.

Brand identity and event branding for the Asia Pacific’s leading wellness conference. A future-focused, sensory identity system uniting design, sustainability, and connection across digital, print, and live experiences.

Modern brand refresh for iconic Australian skincare brand Le Tan. A confident, contemporary identity celebrating Australian sun culture across packaging, campaign and digital touchpoints.

Brand strategy, visual identity and environmental design for Tatler Super Club, Darlinghurst, Sydney. A bold hospitality brand brought to life through brand environment, menus and restaurant collateral.

Brand identity for Merchant Suites, Sydney CBD. A refined commercial brand inspired by the district’s history of trade, exchange and craftsmanship, expressed through narrative-led design.

Brand strategy and visual identity for Criniti’s, a family-owned Italian-Australian restaurant group. A refreshed, flexible brand system designed to honour legacy while supporting national expansion across Australia.

Brand creation and retail experience for Enfants Paradis, a luxury skincare and travel lifestyle brand founded in Bali. A refined, globally positioned brand encompassing packaging, product design, retail, e-commerce and marketing, with distribution across Europe, the Middle East and Asia.

Environmental graphics and brand storytelling for Subaru dealerships across Australia, developed in collaboration with CHADA. A human-centred retail experience designed to create moments of joy, strengthen community, and redefine the car-buying experience for the 21st century.

Brand strategy, visual identity and e-commerce for Bolo, a sustainable food packaging brand redefining takeaway through reusable rice-husk bowls. A modern, minimal brand system supporting circular design, hospitality use and large-scale distribution.

Brand identity and packaging for Jervis Bay Distilling Co, inspired by Australia’s South Coast. A relaxed yet refined craft gin brand rooted in place, native botanicals, and coastal summer culture.

Brand refresh and packaging design for iconic Australian wellness brand In Essence. A sensory-led identity system expressed through evocative imagery, tactile packaging, and cohesive digital and retail touchpoints.

Brand identity and digital experience for Mana Sanctuary, an active recovery retreat focused on sleep, longevity and sustainable wellbeing. A calm, ethereal brand system expressing restoration, connection, and a deep relationship with nature.

Brand identity and event branding for the Asia Pacific’s leading wellness conference. A bold future-focused, graphic identity system uniting design, sustainability, and connection across digital, print, and live experiences.

Brand identity and website design for Metro Steel Windows, redefining architectural steel craftsmanship in Australia. A refined, minimalist brand system balancing industrial strength with modern elegance, supported by a clean, modular digital experience for architects, builders and homeowners.

Brand identity and visual system for The Shorty Hotel, a heritage CBD destination housed in an 1890s ceramics warehouse. A modular brand language inspired by maker’s marks, botanical ceramics and bold colour, bringing history and contemporary hospitality together.

Brand identity and event branding for the Asia Pacific’s leading wellness conference. A future-focused, sensory identity system uniting design, sustainability, and connection across digital, print, and live experiences.

Modern brand refresh for iconic Australian skincare brand Le Tan. A confident, contemporary identity celebrating Australian sun culture across packaging, campaign and digital touchpoints.

Brand strategy, visual identity and environmental design for Tatler Super Club, Darlinghurst, Sydney. A bold hospitality brand brought to life through brand environment, menus and restaurant collateral.

Brand identity for Merchant Suites, Sydney CBD. A refined commercial brand inspired by the district’s history of trade, exchange and craftsmanship, expressed through narrative-led design.

Brand strategy and visual identity for Criniti’s, a family-owned Italian-Australian restaurant group. A refreshed, flexible brand system designed to honour legacy while supporting national expansion across Australia.

Brand creation and retail experience for Enfants Paradis, a luxury skincare and travel lifestyle brand founded in Bali. A refined, globally positioned brand encompassing packaging, product design, retail, e-commerce and marketing, with distribution across Europe, the Middle East and Asia.

Environmental graphics and brand storytelling for Subaru dealerships across Australia, developed in collaboration with CHADA. A human-centred retail experience designed to create moments of joy, strengthen community, and redefine the car-buying experience for the 21st century.

Brand strategy, visual identity and e-commerce for Bolo, a sustainable food packaging brand redefining takeaway through reusable rice-husk bowls. A modern, minimal brand system supporting circular design, hospitality use and large-scale distribution.

SENSORIAL: THE NINE SENSES OF BRANDING

WHAT THEY SAY: TESTIMONIALS + KIND WORDS

WHAT THEY SAY: TESTIMONIALS + KIND WORDS

— LARS AMSTRUP, Managing Director, Range International

— JENNI MUNSTER – Brand Manager Scout Forecasting

— NATASHA LANDER, Owner Svenska KJ

— TIM CLARK, Owner Tatler

– JON + KATIE KING, Directors, DKC Architecture

— SARAH DAVIS, Senior Project Manager, Construction Assignments

— PRUE WILLIAMS, Partner W Property

— KARISSA MATHER, Founder, OPTY.NC

READY TO FUTURE-PROOF YOUR BRAND?

85 William Street Darlinghurst NSW 2000 Sydney, Australia

© Ludbrook & Ludbrook Pty Ltd 1999—2025

WE CREATE
PREMIUM
BRANDS
& DIGITAL
EXPERIENCES

WE CREATE
PREMIUM
BRANDS
& DIGITAL
EXPERIENCES

SENSORIAL:
THE NINE SENSES OF BRANDING

WHAT
THEY SAY:
TESTIMONIALS
+ KIND WORDS

WHAT
THEY SAY:
TESTIMONIALS
+ KIND WORDS

READY TO
FUTURE-PROOF
YOUR BRAND?

85 William Street
Darlinghurst
NSW 2000
Sydney, Australia