BRAND IDENTITY
Brand Positioning
Brand Identity Design
Brand Guidelines
Digital Identity
Website Build
Social Guidelines
Content Creation
Signage & Wayfinding
Retail Identity
For more than thirty years, The Ludbrook Agency has been building brands across wellness, hospitality, lifestyle and architectural industries. Our work is grounded in strategic clarity and exceptional design, creating identities that are both distinctive and enduring. We collaborate with business founders and marketing leaders to define brand positioning and translate it into stunning, cohesive brand systems.
Every project begins with understanding the commercial context and competitive landscape. We analyse audience behaviour, category dynamics and cultural shifts to identify where a brand can occupy a clear and credible space. From there, we develop identity systems, packaging and digital experiences designed to perform consistently across physical and digital touchpoints.
While attentive to emerging trends, sustainability standards and evolving consumer expectations, we do not design for fashion. Our focus is longevity and integrity, ensuring brands can evolve without losing their core values. The result is work that balances strategy and creativity with restraint and precision — brands built to endure, not simply to launch.
BRAND IDENTITY
For more than thirty years, The Ludbrook Agency has been building brands across wellness, hospitality, lifestyle and architectural industries. Our work is grounded in strategic clarity and exceptional design, creating identities that are both distinctive and enduring. We collaborate with business founders and marketing leaders to define brand positioning and translate it into stunning, cohesive brand systems.
Brand Positioning
Brand Identity Design
Brand Guidelines
Digital Identity
Website Build
Social Guidelines
Content Creation
Signage & Wayfinding
Retail Identity
Brand identity and packaging for Jervis Bay Distilling Co, inspired by Australia’s South Coast. A relaxed yet refined craft gin brand rooted in place, native botanicals, and coastal summer culture.
Brand refresh and packaging design for iconic Australian wellness brand In Essence. A sensory-led identity system expressed through evocative imagery, tactile packaging, and cohesive digital and retail touchpoints.
Brand identity and digital experience for Mana Sanctuary, an active recovery retreat focused on sleep, longevity and sustainable wellbeing. A calm, ethereal brand system expressing restoration, connection, and a deep relationship with nature.
Brand identity and event branding for the Asia Pacific’s leading wellness conference. A bold future-focused, graphic identity system uniting design, sustainability, and connection across digital, print, and live experiences.
Brand identity and website design for Metro Steel Windows, redefining architectural steel craftsmanship in Australia. A refined, minimalist brand system balancing industrial strength with modern elegance, supported by a clean, modular digital experience for architects, builders and homeowners.
Brand identity and visual system for The Shorty Hotel, a heritage CBD destination housed in an 1890s ceramics warehouse. A modular brand language inspired by maker’s marks, botanical ceramics and bold colour, bringing history and contemporary hospitality together.
Brand identity and event branding for the Asia Pacific’s leading wellness conference. A future-focused, sensory identity system uniting design, sustainability, and connection across digital, print, and live experiences.
Modern brand refresh for iconic Australian skincare brand Le Tan. A confident, contemporary identity celebrating Australian sun culture across packaging, campaign and digital touchpoints.
Brand strategy, visual identity and environmental design for Tatler Super Club, Darlinghurst, Sydney. A bold hospitality brand brought to life through brand environment, menus and restaurant collateral.
Brand identity for Merchant Suites, Sydney CBD. A refined commercial brand inspired by the district’s history of trade, exchange and craftsmanship, expressed through narrative-led design.
Brand strategy and visual identity for Criniti’s, a family-owned Italian-Australian restaurant group. A refreshed, flexible brand system designed to honour legacy while supporting national expansion across Australia.
Brand creation and retail experience for Enfants Paradis, a luxury skincare and travel lifestyle brand founded in Bali. A refined, globally positioned brand encompassing packaging, product design, retail, e-commerce and marketing, with distribution across Europe, the Middle East and Asia.
Environmental graphics and brand storytelling for Subaru dealerships across Australia, developed in collaboration with CHADA. A human-centred retail experience designed to create moments of joy, strengthen community, and redefine the car-buying experience for the 21st century.
Brand strategy, visual identity and e-commerce for Bolo, a sustainable food packaging brand redefining takeaway through reusable rice-husk bowls. A modern, minimal brand system supporting circular design, hospitality use and large-scale distribution.
Brand identity and packaging for Jervis Bay Distilling Co, inspired by Australia’s South Coast. A relaxed yet refined craft gin brand rooted in place, native botanicals, and coastal summer culture.
Brand refresh and packaging design for iconic Australian wellness brand In Essence. A sensory-led identity system expressed through evocative imagery, tactile packaging, and cohesive digital and retail touchpoints.
Brand identity and digital experience for Mana Sanctuary, an active recovery retreat focused on sleep, longevity and sustainable wellbeing. A calm, ethereal brand system expressing restoration, connection, and a deep relationship with nature.
Brand identity and event branding for the Asia Pacific’s leading wellness conference. A bold future-focused, graphic identity system uniting design, sustainability, and connection across digital, print, and live experiences.
Brand identity and website design for Metro Steel Windows, redefining architectural steel craftsmanship in Australia. A refined, minimalist brand system balancing industrial strength with modern elegance, supported by a clean, modular digital experience for architects, builders and homeowners.
Brand identity and visual system for The Shorty Hotel, a heritage CBD destination housed in an 1890s ceramics warehouse. A modular brand language inspired by maker’s marks, botanical ceramics and bold colour, bringing history and contemporary hospitality together.
Brand identity and event branding for the Asia Pacific’s leading wellness conference. A future-focused, sensory identity system uniting design, sustainability, and connection across digital, print, and live experiences.
Modern brand refresh for iconic Australian skincare brand Le Tan. A confident, contemporary identity celebrating Australian sun culture across packaging, campaign and digital touchpoints.
Brand strategy, visual identity and environmental design for Tatler Super Club, Darlinghurst, Sydney. A bold hospitality brand brought to life through brand environment, menus and restaurant collateral.
Brand identity for Merchant Suites, Sydney CBD. A refined commercial brand inspired by the district’s history of trade, exchange and craftsmanship, expressed through narrative-led design.
Brand strategy and visual identity for Criniti’s, a family-owned Italian-Australian restaurant group. A refreshed, flexible brand system designed to honour legacy while supporting national expansion across Australia.
Brand creation and retail experience for Enfants Paradis, a luxury skincare and travel lifestyle brand founded in Bali. A refined, globally positioned brand encompassing packaging, product design, retail, e-commerce and marketing, with distribution across Europe, the Middle East and Asia.
Environmental graphics and brand storytelling for Subaru dealerships across Australia, developed in collaboration with CHADA. A human-centred retail experience designed to create moments of joy, strengthen community, and redefine the car-buying experience for the 21st century.
Brand strategy, visual identity and e-commerce for Bolo, a sustainable food packaging brand redefining takeaway through reusable rice-husk bowls. A modern, minimal brand system supporting circular design, hospitality use and large-scale distribution.