“The Ludbrook
Agency excite
and deliver.”

“The Ludbrook
Agency excite
and deliver.”

ABOUT THE LUDBROOK AGENCY

Ludbrook Agency is a Sydney-based branding and website design studio led by Richard and Kirsty Ludbrook. We work with premium Australian brands across architecture, interiors, hospitality, lifestyle, and wellness — creating brand identities and websites that balance clarity, craft, and emotion.

With a background in editorial photography and design direction, we bring visual precision and strategic depth to every project, helping businesses express their story with authenticity and beauty. Senior performance marketing expert Scot McAllan brings the technical and SEO expertise to the team.

Kirsty Ludbrook Branding Expert

KIRSTY LUDBROOK
CREATIVE DIRECTOR

Kirsty Ludbrook is an award-winning brand strategist and designer with over 30 years of experience in branding for the wellness, hospitality, lifestyle, and beauty sectors. Her strength lies in distilling complex ideas into compelling narratives and charismatic identities that connect meaningfully with audiences—and stand the test of time.

Recognised as one of Australia’s Top 10 Creatives by The Bulletin magazine, Kirsty has received accolades from AGDA and the DMA, and was a finalist for Young Business Woman of the Year. She continues to evolve her practice through advanced study, including AWARD School (Australia), the Ritson Marketing Mini-MBA (UK), and the Brand Master’s Guild (New York), IDEO U (Storytelling for Influence, 2020 and AI for Design Thinking 2025).

A strategic thinker with a design soul, Kirsty’s approach blends commercial acumen with creative depth to deliver brands that are clear, confident and future-ready.

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Richard Ludbrook Expert Web Developer

RICHARD LUDBROOK
DIGITAL DIRECTOR

With nearly 400 website builds under his belt, Richard Ludbrook brings extensive digital experience to The Ludbrook Agency, specialising in web development, UX strategy, and visual content creation.

Richard is also a professional photographer, with his work featured in Vogue Living, Architecture and Interiors, Vogue Entertaining + Travel, and Belle over many years, as well as campaigns for leading Australian interiors, architecture, and lifestyle brands.

As the founder of Sun Studios, Australia’s largest photographic complex (now owned by Canon), Richard blends entrepreneurial thinking with creative delivery. He approaches every project from the perspective of a business owner, ensuring that digital solutions are not only beautifully executed, but practical, scalable, and user-friendly.

Linkedin >

Scot McAllan - performance marketing expert

SCOTT MCALLAN
PERFORMANCE MARKETING

Scot has over twenty years of performance marketing experience. He began his career in the early search engine landscape at AltaVista, later acquired by Yahoo.

Following the launch of Google in Australia, he joined dgm — then the fastest growing search and affiliate agency in the country — where he spent a decade. During this time, dgm became one of the most awarded online marketing agencies in APAC, managing SEO and SEM campaigns for some of Australia’s largest organisations.

His experience includes leading search campaigns for major brands such as Telstra, iiNet, Origin Energy, AGL Energy, Mazda, Mercedes-Benz, Harvey Norman, Intel, GE Money, E*TRADE, St.George Bank and Suncorp.

Today, Scot works with Australian brands and e-commerce businesses to unlock growth through search and performance strategy — translating data into clear, commercial outcomes.

Linkedin >

 OUR AGILE TEAM

Over the past two decades, we’ve built strong, trusted relationships with a highly skilled and agile team of collaborators.

We believe the best work happens when strategy, creativity and implementation are fully aligned, so we only collaborate with partners who share our values and attention to detail.

Our extended team allows us to deliver end-to-end branding projects across beauty, wellness, hospitality and lifestyle—from early-stage positioning through to execution in digital, spatial, and packaging design.

Our Services

Brand strategy defines the foundation of every successful brand. We work with founders, developers and marketing leaders to establish clear brand positioning, purpose and competitive direction, ensuring brands are distinct, relevant and commercially resilient. Our process includes positioning strategy, brand workshops, customer personas and competitor analysis to uncover credible points of differentiation. We develop naming strategy, brand architecture and narrative frameworks that guide identity, digital, content and environmental expression. The result is strategic clarity that supports confident decision-making and long-term growth.

Positioning Strategy
Brand Workshop Facilitation
Market Gap Analysis
Customer Personas
Competitor Research
Creative Framework
Naming Strategy
Brand Narrative

Brand identity design translates strategy into a cohesive and recognisable visual language. We create distinctive identity systems across logo design, typography, colour palettes and brand guidelines — ensuring consistency across every touchpoint. Our work spans beauty, wellness, hospitality and architectural brands, balancing contemporary aesthetics with enduring design principles. From packaging and print to digital and spatial applications, each identity system is built to scale, adapt and perform across global markets.

Visual Identity
Verbal Identity
Brand Graphic System
Brand Architecture
Brand Guidelines
Brand Toolkits
Brand Assets Package
Messaging Pillars

A website is often the first meaningful interaction a customer has with a brand. We design and develop custom websites that combine refined art direction with considered UX design, creating digital platforms that elevate brand perception and support measurable performance. Our services include website design, UX strategy, content architecture and custom e-commerce development. Every site is responsive, fast and technically robust, built to perform consistently across desktop and mobile environments while reinforcing brand positioning and narrative clarity.

Digital Brand Identity
Website Design+Build
Custom WordPress Websites
Woo Commerce Websites for E-Commerce
Shopify Websites
Technical SEO
UX/Ul design
Motion design
Social Creative Guidelines
Content Creation

Strong visual content shapes how a brand is immediately perceived. Led by over three decades of professional photography and art direction experience, we produce high-calibre imagery and video that aligns precisely with brand strategy. Our expertise spans lighting design, location production, campaign art direction and digital content systems for websites and social platforms. Where appropriate, we integrate emerging AI tools to extend efficiency and variation — always grounded in creative authorship and technical precision.

Photography & Video
Art Direction
Campaign Imagery
Content Libraries
Lifestyle Photography
Editorial Photography
Product Photography
Architectural Photography
AI Content Creation
Motion Assets
Marketing Assets
Motion Design
3D Renders
Digital Illustration

Packaging and print remain powerful physical expressions of brand identity. We design packaging systems that balance visual impact with functionality, material intelligence and regulatory awareness — particularly within beauty, wellness and lifestyle categories. From structural design and sustainability considerations to print finishes and production management, we ensure packaging communicates quality and credibility at shelf and in-hand. Every detail is considered to support long-term brand equity and commercial performance.

Placemaking
Packaging design
Packaging innovation
Retail POS Display Design
Print marketing collateral
Stationery Suite
Editorial design
Hotel collateral
Restaurant collateral
Minibar, Turndown
Merchandise design

Brand environment brings identity into physical space. We collaborate with architects, interior designers and developers to translate brand strategy into spatial experience — across hotels, wellness destinations, retail and workplace environments. Our work includes signage and wayfinding systems, environmental graphics, spatial branding and experiential design. Each environment is carefully aligned with the broader brand system, ensuring consistency between physical space, digital presence and visual identity.

Retail POS Displays
Branded Environments
Signage+Wayfinding
Architectural Signage
Statutory Signage
Placemaking
Interior Design Collabs

Performance marketing ensures a brand’s digital presence is not only well designed, but actively working to attract, convert and grow an audience. We integrate performance strategy from the outset — aligning brand, website and marketing across search, paid media and data-led optimisation. Every website we build includes SEO foundations as standard; ongoing SEO is a separate retained service focused on long-term visibility through content, authority building and continuous refinement. From launch through to sustained growth, activity is continuously refined to improve visibility, increase conversion and deliver measurable results.

Paid Search Strategy and Optimisation
Paid Social Campaigns (Meta, Pinterest)
Ad Creative and Campaign Development
Marketplace Optimisation (Amazon, eBay)
Analytics and Tracking Setup
SEO Strategy and Technical Audits
AI and GEO Optimisation
Content Strategy and Creation
Conversion Rate Optimisation (CRO)

OUR CLIENTS
PAST & PRESENT

WELLNESS, BEAUTY & LIFESTYLE

Access Corporate Group
Alsahwa Eco Wellness Resort
Aura Rose
Barons Brewing
BLYS
Bolo Sustainable Takeaway
Cossé Botanical Skincare
Emperor Champagnes
Enfants Paradis Botanical Skincare
Evolution Laser Clinics Australia
Feel Good Project
Health People Legal
Heritage Brands
Hills Family Medical
In Essence
Itinerate Baker
Jervis Bay Distillery Co
Judy Chapman Spa Consultant
L’Oreal
Le Tan re-brand
Lifecykel
Max Factor
McPherson’s Consumer Products (UK)
Mind Your Health
Mokuso Skincare
Mount Warning Beverage Company
MUOO
Nail Spa
NSW Department of Health
Oil Garden
OPTY.NC
Pantene
Par Femme
Pepsi Co.
Philips Frolic Wines
San Pellegrino
Shaun Lee Salons
Simple Complex
Skin Republic
Skin Virtue
SumoSalad
Synthesis Organics
Thalissi
The Honey Thief
Vitek Vodka
Waterhole Tonics
We Roll Up Cannibas Home Delivery (LA)

HOTELS, HOSPITALITY
& PROPERTY

169 Darlinghurst
Art Series Hotel
Au Fudge Restaurant (Jessica Biel, LA)
Bar Merchant
Bethungra Park
Bistro 169
Blackfire Property Group
Boheme Hotel
Bramford Carpets
Brentwood Hotel (NZ)
Cafe Sydney
Canggu Sports Bar
Central Element Property
Chada Hotel Architecture & Interiors
Chada Interior Architecture
Chatswood Interchange
City of Paramatta
Clarence Hotel
Cocochine Restaurant
Construction Assignments
Contemporary Hotels
Cooper Hotel
Criniti’s Restaurants
Dahlia Apartments
DKC Architecture
DryDock Hotel
Fat Chicken
GarryOwen Hotel
Good Will Society
Goodbar
Green Republic
Gwinngana
Hallmark Group
IProsperity Group
Jamie’s Italian
Karma Resorts
Karma Spas
La Pastisserie Manly
Lady Chu
LandServices WA
Lorenzos Sports Bar
Luchetti Krelle
Mad Mex ReBrand
Manta Restaurant
Merchant Suites
Molmic Furniture
Nomad
NSW Government Architect’s Office
NSW Roads & Traffic Authority
Obodo Furniture
P3 Living
Parramatta Civic Place
Parramatta Interchange
Peninsula Hospitality
Regency Pacific Capital
Rory’s Beach Bar, Phu Quoc Vietnam
Saigon Street Restaurant
Sarah Jelly Interiors
Sarah Jelly Marketing Consultancy
Sarong Restaurants
Sentio Hotels
Sentosa Hotel Group
Sheraton Hotels
Svenska KJ Interior Fabrics
Sweet Mothers Kitchen, NZ
Tatler
Tatler Supper Club
The Brentwood Hotel
The Collectionist Hotel
The Dry Dock
The Hotelery
The New Hotel
The Palm Restaurant
The Park Darlinghurst
THE PETERSON Hotel
the White Horse Hotel
Tourism NT
Umulas Village
Villa Vedas
Wairunga Farm Stays
Westin Hotels
Whitehouse Hotel Group
Sea Sentosa Hotel
SMLXL Projects

FASHION, CULTURE & ENTERTAINMENT

20th Century Fox Australia
3Fest (Ars Electronica)
ACP Customer Publishing
Alice McCALL
Annette Mckenzie
Architecture & Interiors Magazine
Austereo / Triple M
Australian Consolidated Press
Australian Fashion Week
Australian Harpers Bazaar Magazine
Australian National Playwrights Conference
Australians in Film (AiF)
Babylab
BeachHouse Pictures
Becker Entertainment
Belynda Henry
Bensimon Diamonds
Big Day Out
Big Gig Events
Billich Gallery
BMG Music
Brandalism
Broadtalk Film (LA)
Cactus Sundays Mud Kitchens
Canary Highway
Casa Disco
CBM Management
Chanel 7
Citizen Watches
Communications Collective
Conde Nast
Cowboys and Rockets
Dan Lywood / Playlister
David Jones
DigitalOne Music
Dion Antony Atelier
Electic Sheep Music
Emerald Films
EMI Music
Emma Sharley Cosnsulting
FAC The Label
Flipp Productions
Friday Trampoline
Ginger & Smart
Good Weekend
Grew & Co
Hannah the Label
Hugh Stewart
Ian Nessick
Interior Architecture & Design Magazine
INXS / Chris Murphy Management
Jeremyville
Kate & Co
Katherineland Bags
Kid Cashmere
Kim & Eve
Levis
Lisa Ho
LittleP Media
Lumima Films
Luxe de Valentina
Marnie Haddad
Maximum Occupancy
Maxine Bengad
Mercedes Australian Fashion Week
Michelle Holden
Mighty Nice
Mister Milford
Mode Magazine
Motto Litterary
Mushroom Records
MusicSeen.fm
Nathan Kelly Photography
NextPack
Ocean Events International
Opera House Portside
Paula Chrystello Design
Pioneer Studios
Powerful Steps
Qorpse App
Qorpse Parlour Games
Rio Carnivale
Sass & Bide
Scout Trends Forecasting
Shine Media
Sony Corporate
Sony Entertainment
Sony Music
Sony XBox
SOUQ
Speedos
Spin Communications
Studio Magazines (Men, Bambini, Brides)
Sun Studios Australia
Swarovski Australia
Team Event
Tel Aviv University
TFTUN
The Reserve Docu-Series (Stan)
the Standard Store
Tim Klingender Fine Art
Toby Burrows Photography
Torstar Communications
Triple M Radio
Tropfest
UNCO
Universal Music
Visual Empire
Voellk
Vogue Australia Magazine
Vogue Entertaining Magazine
Vogue Living Magazine
Weldon Books
Zammit Presents
Zaphina Resort Swim

INDUSTRY, INNOVATION & SUSTAINABILITY

AMP Advice
Ansett Airlines
Arnotts Australia
Auscare
Briggs and Stratton
Canon Australia
Capital D
Car Mate
Cl Australia
Code and Visual
Commonwealth Bank
Conquest
Criterion Conferencing
Develotek
ECi Partners
Elliot Wave Options
Ewabi Electric Bamboo Bike Co
EWO Trader
Fifth Floor St James’ Hall Barristers
Finlay Digital Marketing
Global Sourcing Expo
Grei FinTech
Grei Wealth Management
H&H College
House of Al
Hubb FinTech
Incounsel Legal
Justice for All
Justice For All (UK)
Matthews Dalton Lawyers
Motiveforce
Motivforce
Option Hotline
Pooled Energy
Quest Worldwide
Range International
Re_Set
Re-Model
Re>Pal
Re>Pal (ASX)
Samsung
Service NSW
Solar Battery Store
Solar Energy
Springwise Innovation Platform (UK)
StorageCraft_All_Stars
Subaru Australia
Sydney Buses
Sydney Water
Taronga Conservation Society Australia
TellSee Al
The Corporate Playground
The Heart Foundation
Transport NSW
UDKU
University of Technology (UTS)
UNSW
VAR Premium Auto Service
Vic Sail (Farr X)
We Three
Westpac Private Bank