IN ESSENCE
In Essence has been loved for over 40 years for delivering transportive sensory experiences. Our brand strategy delivered the core brand idea, “Sensory wellness in every drop”. With a newly differentiated positioning, we elevated the In Essence aesthetic with evocative imagery, distinctive typography, tactile packaging, and a redesigned point of sale experience. The sharpening of their brand message, verbal identity and visual identity delivers a cross-platform consistency.
Scope
Brand Strategy
Brand Identity
Brand Guidelines
Retail POS Display
Packaging Design
Marketing Collateral
Photography
VISUAL IDENTITY & PACKAGING
Brand identity systems, from logo to typography. Packaging design with a focus on impact and function. Sustainable and regulatory-consclous oackacina solutions.
VIEW MORE PROJECTS
Website design and digital portfolio platform for Australia's most respected hospitality interior design studio.
Authorship, editorial design and publishing of Creative Director Kirsty Ludbrook’s book exploring multi-sensory brand strategy.
Concept developed for Nahji Chu for a sophisticated French Vietnamese restaurant in the heart of Sydney.
Brand strategy, visual identity and environmental design for Tatler Super Club, Darlinghurst, Sydney. A bold hospitality brand brought to life through brand environment, menus and restaurant collateral.
