The Team Behind The Ludbrook Agency

ABOUT US

BRAND STRATEGY

BRAND IDENTITY

DIGITAL

PACKAGING

ABOUT US

We are an award-winning creative brand and digital agency, crafting purpose-led strategies that build charismatic, future-proof brands. We create seamless, high-impact experiences across digital and physical touchpoints, strengthening your community and amplifying your brand’s presence.

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Branding in the beauty, wellness and hospitality spaces is constantly evolving. Consumer expectations shift, visual trends come and go, and new brands emerge daily. At the Ludbrook Agency, we help established and new brands alike cut through the noise with strategic, well-executed branding that doesn’t just look good—but is built to last.

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At the Ludbrook Agency, we combine decades of experience with a sharp eye for contemporary culture. Led by two directors with deep expertise across brand strategy, design and digital execution, our studio brings together a trusted network of collaborators who help us scale and adapt to each project’s unique needs.

AGENCY DIRECTORS

KIRSTY LUDBROOK
CREATIVE DIRECTOR

Kirsty Ludbrook is an award-winning brand strategist and designer with over 30 years of experience in branding for the wellness, hospitality, lifestyle, and beauty sectors. Her strength lies in distilling complex ideas into compelling narratives and charismatic identities that connect meaningfully with audiences—and stand the test of time.

Recognised as one of Australia’s Top 10 Creatives by The Bulletin magazine, Kirsty has received accolades from AGDA and the DMA, and was a finalist for Young Business Woman of the Year. She continues to evolve her practice through advanced study, including AWARD School (Australia), the Ritson Marketing Mini-MBA (UK), and the Brand Master’s Guild (New York), IDEO U (Storytelling for Influence, 2020 and AI for Design Thinking 2025).

A strategic thinker with a design soul, Kirsty’s approach blends commercial acumen with creative depth to deliver brands that are clear, confident and future-ready.

Linkedin ⟶

RICHARD LUDBROOK
DIGITAL DIRECTOR

With nearly 200 website builds under his belt, Richard Ludbrook brings extensive digital experience to The Ludbrook Agency, specialising in web development, UX strategy, and visual content creation.

Richard is also a professional photographer, with his work featured in Vogue Living, Architecture and Interiors, Vogue Entertaining + Travel, and Belle over many years, as well as campaigns for leading Australian interiors, architecture, and lifestyle brands.

As founder of Sun Studios, Australia’s largest photographic complex (now owned by Canon), Richard blends entrepreneurial thinking with creative delivery. He approaches every project from the perspective of a business owner, ensuring that digital solutions are not only beautifully executed, but practical, scalable, and user-friendly.

Linkedin ⟶

SUPPORT TEAM

Over the past two decades, we’ve built strong, trusted relationships with a highly skilled and agile team of collaborators. From interior designers and architects to copywriters, spa consultants, marketing strategists, packaging engineers, and more—we scale our team according to your needs.

We believe the best work happens when strategy, creativity and implementation are fully aligned, so we only collaborate with partners who share our values and attention to detail.

Our extended team allows us to deliver end-to-end branding projects across beauty, wellness, hospitality and lifestyle—from early-stage positioning through to execution in digital, spatial, and packaging design.

OUR SERVICES

BRAND STRATEGY

Brand Workshop
Customer Personas
Competitor Research
Positioning, Purpose, Persona
Naming Strategy
Brand Narrative
Marketing Strategy

BRAND IDENTITY

Visual Identity
Verbal Identity
Brand Architecture
Brand Guidelines
Brand Toolkit
Taglines + Key messages
Art Direction
Campaign Direction
Photography + Video

DIGITAL

UX/UI design
Custom WordPress websites
Shopify websites
WooCommerce websites
Technical SEO
Motion design
Social creative guidelines

PLACEMAKING

Signage + wayfinding
Architectural signage
Statutory signage
Placemaking
Interior design collaboration
Retail POS display

PACKAGING + PRINT

Retail packaging
eCommerce packaging
Marketing collateral
Business collateral
Book + Publication design
Restaurant collateral
Hotel collateral

WHAT WE DO

brand strategy + positioning

Our brand strategy and positioning work begins by defining what sets your brand apart in a competitive and often crowded market. Through thorough competitive analysis and consumer insight work, we help you uncover your brand’s most ownable space. We then build out the strategic foundation—brand architecture, tone of voice, key messaging and narrative—to ensure your brand is coherent, compelling, and ready to scale.

visual identity + packaging design

Our visual identity and packaging design services translate your strategy into a recognisable and distinctive visual language. We create brand identity systems that are both beautiful and practical—spanning logos, typography, colour palettes and brand guidelines. For product-based brands, we design packaging that balances shelf appeal with functionality, taking into account materiality, sustainability, and compliance with evolving industry regulations.

website + digital presence

In the digital space, we design and build websites that are not only visually aligned with your brand, but strategically designed for performance. Our approach to website and digital presence focuses on strong brand storytelling, intuitive user experience, and digital consistency across platforms. We also offer e-commerce optimisation, particularly for beauty and wellness brands looking to drive conversion without compromising on design.

sustainable + future-focused branding

Finally, we bring a strong focus on sustainable and future-focused branding. We advise on materials and packaging choices that minimise environmental impact, designing with both longevity and lifecycle in mind. We also help brands navigate emerging regulations and consumer expectations around circularity, transparency, and eco-responsibility.

GET IN TOUCH

Contact

85 William St, Level 2
Darlinghurst, Sydney
NSW 2010 Australia
email us >

Services

Brand strategy
Brand identity
Brand environment
Websites + eCommerce
Photography + video
Content marketing
Packaging
Print + editorial

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