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The New Hotel

Drawing on the richly checkered cultural heritage of Bondi, the visual identity for the New Hotel has a revivalist vibe. History is re-invented through a visual language referencing the seaside motel chic of the 50s and 60s, skate and surf culture of the 70s, and party excess of the 80s and 90. The New Hotel is a concept to create its own legendary place in the history of Bondi.

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Project Scope

Narrative
Brand Identity
Hotel Collateral
Signage and Wayfinding
Marketing collateral
Merchandise and retail concept

Credits

Creative Direction
Kirsty Ludbrook

Design
Kirsty Ludbrook 

Wayfinding
Kirsty Ludbrook

Credits

Creative Direction
Kirsty Ludbrook

Hotel Collateral Design
Kirsty Ludbrook + Damian Garbenis

Wayfinding
Kirsty Ludbrook + Damian Garbenis

WORK

Merchant Suites
Project type

Merchant Suites

OPTY.NC Ingestible Beauty Branding
Wellness & Beauty

OPTY.NC Ingestible Beauty Branding

Karma Spas
Project type

Karma Spas

The Shorty Hotel
Project type

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Glaze Rooftop Restaurant
Project type

Glaze Rooftop Restaurant

CopperBar
Project type

CopperBar

Tatler
Let the ringmaster lead you into the night.

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The Park
An urban sanctuary for the good people of darlinghurst.

The Park

Barons Brewing
Rebrand for an award-winning Australian craft beer.

Barons Brewing

Alice McCALL
Rebranding an Australian cult fashion brand.

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The New Hotel
Surf's up at this low key coastal hotel.

The New Hotel

Saigon Street Restaurant
Vietnamese street food for a buzzing Bali crowd.

Saigon Street Restaurant

Goodwill Society
Day to night dining in an iconic Darlinghurst location.

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The Bistro Sydney
Terrace dining in the heart of Darlinghurst.

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Criniti's
Rebrand for a much loved Italian restaurant chain.

Criniti’s

Aura Rosé
Urban whimsy for a crisp summer drop.

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The Brentwood Hotel
Branding a 60's classic hotel in the heart of Wellington NZ.

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Cocochine
French Vietnamese chic in heart of Sydney.

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Lady Chu Catering
Hospitality Branding

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LoFly Tuckshop
Minimalist charm for Vietnamese street food in Potts Point.

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Sun Studios Australia
Branding for the heart of the photographic community.

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Bensimon Diamonds
A premium brand — with attitude.

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Grew & Co.
A jewellry campaign of pared back elegance.

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Alice McCALL Resort 2019
Art Direction

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Enfants Paradis Skincare
Our own brand of fresh botanical products from SE Asia.

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We Roll Up
Get your cannabis home delivered in Los Angeles.

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Shaun Lee Salon
Pared back sophistication for a Double Bay favourite.

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Zaphina Resort Swim
Unabashedly distinctive, this label is more than just swimwear.

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Grei Wealth Management
Financial advice for a booming Chinese market.

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Subaru Australia
A new brand environment.

Subaru Australia

Evolution Laser Clinics
Refreshing a beauty brand for rapid international growth.

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Chada Interior Architecture —
An updated look for the global leaders in hotel design.

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Ewabi Electric Bamboo Bikes
More than just a bike, it's a revolution.

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Team Event
Communicating the team's exuberance and creativity.

Team Event

Re-Pal Sustainable Pallets
Branding for a highly successful ASX launch.

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Kid Cashmere
Branding

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Specialty Print for eCommerce
Various

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Alice McCALL Resort 16/17
Resort 16/17 Lookbook

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Services

Brand strategy
Brand identity
Brand environment
Websites + eCommerce
Photography + video
Content marketing
Packaging
Print + editorial