The New Hotel

IN ESSENCE
Iconic Australian Sensory Wellness rebrand

LUXAROMA
Australia Candle Fragrances

LE TAN
Iconic Australian Suncare

MERCHANT SUITES
Commercial Suites in the heart of Sydney

OPTY.NC
Glow from the inside out

KARMA SPAS
Global Spa Group

THE SHORTY HOTEL
Boutique Hotel in historic ceramics warehouse

GLAZE RESTAURANT
Hospitality

COPPERBAR SPEAKEASY
Hospitality

TATLER SUPPERCLUB
Let the ringmaster lead you into the night.

THE PARK
An urban sanctuary for the good people of darlinghurst.

BARONS BREWING
Rebrand for an award-winning Australian craft beer.

ALICE MCCALL
Rebranding an Australian cult fashion brand.

THE NEW HOTEL
Surf's up at this low key coastal hotel.

SAIGON STREET
Vietnamese street food for a buzzing Bali crowd.

VITEK VODKA
Seasonal fruit vodkas direct to your door.

GOODWILL SOCIETY
Day to night dining in an iconic Darlinghurst location.

THE BISTRO AT 169
Terrace dining in the heart of Darlinghurst.

CRINTIS RESTAURANTS
Australia-wide Italian restaurant chain

AURA ROSE
Urban whimsy for a crisp summer drop.

THE BRENTWOOD HOTEL
60's classic airport hotel in Wellington NZ.

COCOCHINE
French Vietnamese chic in heart of Sydney.

LADY CHU
Vietnamese Restaurant in Potts Point

AU FUDGE, LA
Santa Monica restaurant owned by Jessica Biel

LOFLY TUCKSHOP
Minimalist charm for Vietnamese street food in Potts Point.

SUN STUDIOS AUSTRALIA
Australia's premier photographic studio complex

SWAROVSKI AUSTRALIA
The Aurora Borealis comes to life in this workspace installation.

BENSIMON DIAMONDS
A premium brand — with attitude.

GREW & CO
A jewellry campaign of pared back elegance.

ALICE MCALL
Art Direction

NAKED RAWR
Vegan sweet delicacies

ENFANTS PARADIS SKINCARE
Our own retail brand of travel beauty

WE ROLL UP, LA
Cannabis home delivery in Los Angeles.

SHAUN LEE SALON
Pared back sophistication for a Double Bay favourite.

ZAPHINA RESORT SWIM
Unabashedly distinctive, this label is more than just swimwear.

INCOUNSEL LEGAL
Building culture for an legal platform.

GREI WEALTH MANAGEMENT
Financial advice for a booming Chinese market.

SUBARU AUSTRALIA
A new brand environment.

EVOLUTION LASER CLINICS
Refreshing a beauty brand for rapid international growth.

CHADA INTERIOR ARCHITECTURE
An updated look for the global leaders in hotel design.

EWABI ELECTRIC BAMBOO BIKES
More than just a bike, it's a revolution.

TEAM EVENT
Communicating the team's exuberance and creativity.

BITESIZE
eCommerce Branding

JULIET ASHWORTH
TV Personality Branding

RE>PAL SUSTAINABLE PALLETS
Branding for a highly successful ASX launch.

HEALTH PEOPLE LEGAL
Approachable contemporary branding for inner city clinic.

KID CASHMERE
Luxurious fashion and interior cashmere

EVENT INVITATIONS
Specialty print techniques

FAT CHICKEN
Chain of takeaway outlets in Bali

PROFESSIONALS SUMMIT
Branding for a international conference in San Fransisco.

SPRINGWISE
UK-based global innovation platform.

Sweet Mother's Kitchen
Cajun chaos for Wellington's most treasured restaurant.

Alice McCALL Resort 16/17
Resort 16/17 Lookbook

PERSONAL WORK
Paintings, Drawings + Installations

CITIZEN WATCHES
Art Direction + Catalogue Design

Alice McCALL SS17
SS17 Lookbook