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The New Hotel

Drawing on the richly checkered cultural heritage of Bondi, the visual identity for the New Hotel has a revivalist vibe. History is re-invented through a visual language referencing the seaside motel chic of the 50s and 60s, skate and surf culture of the 70s, and party excess of the 80s and 90. The New Hotel is a concept to create its own legendary place in the history of Bondi.

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Project Scope

Narrative
Brand Identity
Hotel Collateral
Signage and Wayfinding
Marketing collateral
Merchandise and retail concept

Credits

Creative Direction
Kirsty Ludbrook

Design
Kirsty Ludbrook 

Wayfinding
Kirsty Ludbrook

Credits

Creative Direction
Kirsty Ludbrook

Hotel Collateral Design
Kirsty Ludbrook + Damian Garbenis

Wayfinding
Kirsty Ludbrook + Damian Garbenis

Contact

383 George St, Level 2
Sydney NSW 2010 Australia
email us >

´╗┐Services

Brand strategy
Brand identity
Brand environment

Websites + eCommerce
Photography + video

Content marketing
Packaging
Print + editorial