The Corrimal Hotel

WEBSITE PROPOSAL

OCTOBER 8TH, 2025

Kirsty Ludbrook
CREATIVE DIRECTOR
kirsty@ludbrookagency.com

Richard Ludbrook
DIGITAL DIRECTOR
richard@ludbrookagency.com

Ludbrook Agency
85 William Street, Darlinghurst 2010
www.ludbrookagency.com

Commercial in confidence
© Ludbrook Agency 2025

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WHO WE ARE

The Ludbrook Agency is an award-winning creative studio bringing thought, relevance, and style to forward-thinking brands. We work with leading architects, interior designers and developers working in the hotel and hospitality sector in Australia and South East Asia.

The Ludbrook Agency puts purpose first, partnering with clients as a strategic and creative force to connect brands and leaders with their market. We're recognised for delivering fresh, iconic, and innovative ideas.

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PROJECT OBJECTIVES

Grow the business with a refreshed brand and an upmarket coastal vibe to attract a younger demographic and corporates.

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CAPABILITIES & DELIVERABLES

We offer end-to-end services to bring your brand to life, strategy, design and execution across online and offline brand experiences.

We understand not every project needs the full service – below is a list of our core services, and the deliverables specific to this project are indicated below in red.

BRAND STRATEGY

Brand Workshop
Customer Personas
Competitor Research
Positioning, Purpose, Persona
Naming Strategy
Brand Narrative

Brand Identity

Visual Identity
Verbal Identity
Brand Architecture
Brand Guidelines
Brand Toolkit
Key messages
Art Direction
Campaign Photography
Campaign Video

DIGITAL IDENTITY

Custom WordPress Website
Technical SEO
WooCommerce Websites
UX/UI design
Motion design
Shopify Websites
EDM Template Design
Social Creative Guidelines

OFFLINE IDENTITY

Retail POS display
Brand environment design
Signage + way-finding
Architectural signage
Statutory signage
Placemaking
Interior design collaboration

Packaging + Print

Packaging innovation
Packaging design
Print marketing collateral
Book design
Restaurant collateral
Hotel collateral
Minibar

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PROJECT SCOPE AND FEES

Homepage

Long scrolling page with content and links to each main page/section.

Bar & Dining

Bistro
Main Bar
Rooftop cocktail bar "Connies"
Functions
Sports Bar / TAB
Sports Bar Terrace
Outdoor Terrace
Playground

What's On

Showcase the weekly bistro specials, weekly promos & events, live music & entertainment and special events.

Groups & Events

Group Bookings
Corporate Events
Social Events
Weddings
Private Events
Special Offers

Contact page

Enquiry forms for events and contact details.

Resources / hygiene pages

Privacy Statement, T&C's, FAQ's, Careers

Header

Menu, Bookings

Footer

Contact Details, Site map, Acknowledgement of Country, Social icons.

Fees

Website design and build as per estimate provided in the link below

$9750.00 + gst

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PROCESS & RESOURCES

Creative Direction (CD)

We present visual directions to achieve creative alignment between agency and client, benchmarking design layout, typography and colour.

We gather Client Feedback during a 1 hour presentation meeting. Client Feedback is supplied as comments on presentation pdf provided. Signed phase approval form required before moving to next phase, DD1.

Design Development Phase 01 (DD1)

We present key pages design layout for client review. Following our design presentation, we provide layouts as a pdf for client comments.

This phase Includes up to 2 sets of client iterations by email. Final DD1 design layout is supplied as a pdf for approval. Signed phase approval form required before moving to next phase, DD2.

Design Development Phase 02 (DD2)

We present key pages design layout for client review. Following our design presentation, we provide layouts as a paf, for client comments in the pdf. This phase Includes up to 2 sets of client iterations by email. Final DD1 design layout is supplied as a pdf for approval.

Signed phase approval form required before moving to next phase, DD2.

WordPress or Shopify Build

Create hosting with temporary password-protected URL for site development. Install site software, plugins and fonts. Build & Populate content: Header, Navigation, Footer, Logo, Favicon. Populate pages as per approved design & functionality. Site animations added and tested for client feedback. Site optimisation, Google analytics, Install Yoast SEO plugin. Technical SEO. Publish site to final URL.

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WEBSITE TYPICAL TIMELINE

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AGENCY DIRECTORS

KIRSTY LUDBROOK
CREATIVE DIRECTOR

Kirsty Ludbrook is an award-winning brand designer and strategist with 25 years of experience, specialising in hospitality, lifestyle, wellness and beauty. As Creative Director, her hands-on expertise across a broad range of design tools enables her to execute compelling consistent brand experiences across digital, print, packaging, brand environment and campaigns. Named one of Australia's Top 10 creatives by the Bulletin magazine, awarded by AGDA and DMA, and nominated Young Business Woman of the Year, Kirsty uses critical thinking and intuitive creativity to transform unique ideas into intelligent results. Kirsty is a keen learner who pursues professional advancement courses such as the AWARD School (Aus), Ritson Marketing Mini-MBA (UK) and the Brand Masters Guild (NY).

RICHARD LUDBROOK
DIGITAL DIRECTOR

Richard Ludbrook is a highly experienced WordPress and Shopify website developer with close to 200 projects completed for leading Australian and international clients, bringing technical prowess and creative solutions to every project. Before joining the Ludbrook Agency in 2013, Richard was a professional photographer for 25 years, working in the Australian publishing and advertising world. Clients included Architecture and Interiors, Vogue, Vogue Living, Harpers Bazaar, and major commercial clients. Richard is a seasoned entrepreneur who approaches every project with the client's commercial interests top of mind, having founded and operated Australia's two largest photographic studio complexes, Pioneer Studios (Sydney) and Sun Studios Australia (Sydney/Melbourne).

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SELECTED WORK

THE DRY DOCK HOTEL, BALMAIN

The Dry Dock hotel is a revitalised historic corner pub with a former Rockpool and Felix chef leading the kitchen. We worked closely with the owners and other stake-holders to create a website that captured the mood and feel of the venue.

"It has been an absolute pleasure to collaborate with The Ludbrook Agency! Richard and Kirsty have provided excellent and expert guidance in their respective areas, both throughout the launch phase to the delivery of our hospitality business website. They have always been available to us whenever needed, and patient while we navigated the process and evolution of designing and bringing to life our website in the way in which we envisioned. In addition, we have enjoyed building an ongoing relationship with them for a range of support services, including maintenance, and hosting of our website. We genuinely thank them for their support!"

— JAMES INGRAM, Managing Director.

Scope

Website design
Custom Wordpress build
Site management
Integrations:
SevenRooms™
Mailchimp
Gift vouchers

CAFE SYDNEY
ICONIC SYDNEY RESTAURANT

Perched above Circular Quay, Cafe Sydney is one of Australia's most iconic dining destinations and we were thrilled to have the opportunity to develop a beautiful new website that reflects the brand and unique location.

"From the beginning it has been a pleasure working with you both and I so very much appreciate the opportunity to collaborate and be so involved in the process every step of the way. I truly feel the end result is a fantastic representation of who Cafe Sydney is and who we will be as move as into the next era of Cafe Sydney."

— RYAN JONSSON-WILLIAMS, Marketing manager

"Dear Richard and Kirsty, Congratulations and sincere thank you both. We are absolutely thrilled with our new website. It has totally exceeded our expectations and truly captures the precise feeling and vibe we were seeking, together with clear passage to experience and explore. We are extremely appreciative of your tenacity to stay with us as this has evolved. Best wishes, Jan."

— JAN MCKENZIE, CEO

Scope

Website design
Custom Wordpress build
WooCommerce store
SevenRooms integration
Custom forms
Newsletter sign-up

LADY CHU
VIETNAMESE RESTAURANT

Nahji Chu is the founder of the iconic Miss Chu's chain and now runs a very successful restaurant in Potts Point called Lady Chu.

"I have worked with the Ludbrook Agency on several restaurant projects over the years — no one else I have worked with can match their broad range of skills and deep understanding of hospitality branding — resulting in brands bursting with personality. "

— NAHJI CHU, Owner

Scope

Branding
Website design
Custom Wordpress build
Site management
Integrations:
Online ordering

VOELLK
COUTURE

Jan Marie Jacobson's  unique style and personalised process has attracted a loyal clientele including Savannah Miller, Kelly Hoppen, Patsy Kensit, Rossella Jardini, Lili Dent-Brocklehurst, Brix Smith-Start and other famous faces. Her designs have been featured in Vogue, Cosmopolitan, Elle, Hello!, Conde Nast Brides, and House and Garden in the UK, Jeune et Jolie in France, Grazia in Italy, and Harper's Bazaar in Australia.

"Richard Ludbrook had been recommended to me via an industry creative as one who could effectively + efficiently produce a new website suitable for my bespoke womenswear brand, VOELLK. He offered flexible solutions within budget that could grow or change as my collections evolved, and a sleek updated look that remains timeless. His patience with my lack of technical prowess has been infinite, and has consistently explained my many queries and concerns in layman's terms. I am extremely satisfied with the overall aesthetic, functionality and after care of my site, and would highly recommend The Ludbrook Agency for your website-building needs. "

—  JAN MARIE JACOBSON, owner

Scope

Wordpress build
On-going site support and updates
Integrations:
Mailchimp

ELECTRIC SHEEP MUSIC
SOUND DESIGN & MUSIC PRODUCTION

ESM has a very impressive client list. The company is a collection of highly awarded talent from the Australian recording industry and some of the most respected audio and post-production studios in the world.

We collaborated closely with ESM's creative team to craft a website that embodies their premium status in the Australian market. Given the extensive video content, meticulous attention was essential to ensure fast loading times and effortless user experience.

"Working with Kirsty and Richard was such a pleasure.  With Kirsty's incredible design language and Richard's fab implementation, our website build was brilliant.  We're thrilled with the site, and we're especially thrilled with all the compliments we get.  Thank you Kirsty and Richard!"

— KATE STENHOUSE  Partner/EP

Scope

Website design
Wordpress build
On-going site support and updates