In Essence has been loved for over 40 years for delivering transportive sensory experiences. Our brand strategy delivered the core brand idea, “Sensory wellness in every drop”. With a newly differentiated positioning, we elevated the In Essence aesthetic with evocative imagery, distinctive typography, tactile packaging, and a redesigned point of sale experience. The sharpening of their brand message, verbal identity and visual identity delivers a cross-platform consistency. As one of Australia’s most established aromatherapy brands, In Essence required a rebrand that honoured decades of heritage while bringing the visual identity in line with contemporary health and wellness branding standards. The result is a wellness branding project that balances provenance and modernity – grounded in the therapeutic power of natural botanicals.