ABOUT
Brand Strategy & Design for Beauty, Wellness & Lifestyle
We work with established and new brands to refine their positioning,
sharpen their identity, and design online and offline experiences
that connect with consumers — ensuring every touchpoint is not only
beautiful and distinctive, but also purposeful, strategic, and future-ready.
Brand Strategy & Positioning
We begin by defining what sets your brand apart. Through brand strategy and positioning, we uncover your unique value in a crowded market, supported by deep competitive analysis and audience insights. From there, we shape your brand’s architecture and messaging to create a compelling and cohesive story that resonates.
Visual Identity & Packaging
Our visual identity and packaging work transforms strategy into systems—developing everything from logo and typography to packaging formats that combine aesthetic impact with functionality. We create solutions that are sustainable, regulation-aware, and built to stand out on shelf and screen alike.
Website & Digital Branding
When it comes to your digital presence, we craft websites that do more than just inform—they captivate. We bring your brand narrative to life through thoughtful website design, seamless e-commerce experiences tailored to beauty and wellness brands, and digital content systems that maintain consistency across platforms.We also develop social media style guides to ensure every post feels unmistakably you.
Sustainable & Future-Focused Branding
Our commitment to sustainability is woven through everything we do. We advise on materials and packaging that minimise environmental impact, and design with longevity in mind— anticipating future needs and navigating evolving regulations to future-proof your brand from the inside out.
If you’re looking for strategic branding that balances relevance with longevity –
AGENCY DIRECTORS
KIRSTY LUDBROOK
CREATIVE DIRECTOR
Kirsty Ludbrook is an award-winning brand strategist and designer with over 30 years of experience in branding for the wellness, hospitality, lifestyle, and beauty sectors. Her strength lies in distilling complex ideas into compelling narratives and charismatic identities that connect meaningfully with audiences—and stand the test of time.
Recognised as one of Australia’s Top 10 Creatives by The Bulletin magazine, Kirsty has received accolades from AGDA and the DMA, and was a finalist for Young Business Woman of the Year. She continues to evolve her practice through advanced study, including AWARD School (Australia), the Ritson Marketing Mini-MBA (UK), and the Brand Master’s Guild (New York), IDEO U (Storytelling for Influence, 2020 and AI for Design Thinking 2025).
A strategic thinker with a design soul, Kirsty’s approach blends commercial acumen with creative depth to deliver brands that are clear, confident and future-ready.
RICHARD LUDBROOK
DIGITAL DIRECTOR
With nearly 200 website builds under his belt, Richard Ludbrook brings extensive digital experience to The Ludbrook Agency, specialising in web development, UX strategy, and visual content creation.
Richard is also a professional photographer, with his work featured in Vogue Living, Architecture and Interiors, Vogue Entertaining + Travel, and Belle over many years, as well as campaigns for leading Australian interiors, architecture, and lifestyle brands.
As founder of Sun Studios, Australia’s largest photographic complex (now owned by Canon), Richard blends entrepreneurial thinking with creative delivery. He approaches every project from the perspective of a business owner, ensuring that digital solutions are not only beautifully executed, but practical, scalable, and user-friendly.
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OUR AGILE TEAM
Over the past two decades, we’ve built strong, trusted relationships with a highly skilled and agile team of collaborators. From interior designers and architects to copywriters, spa consultants, marketing strategists, packaging engineers, and more—we scale our team according to your needs.
We believe the best work happens when strategy, creativity and implementation are fully aligned, so we only collaborate with partners who share our values and attention to detail.
Our extended team allows us to deliver end-to-end branding projects across beauty, wellness, hospitality and lifestyle—from early-stage positioning through to execution in digital, spatial, and packaging design.
CAPABILITIES
We offer end-to-end services to bring your brand
to life, strategy, design and execution across
online and offline brand experiences.
BRAND STRATEGY
Positioning Strategy
Market Gap Analysis
Brand Workshop
Customer Personas
Competitor Research
Positioning, Purpose, Persona
Naming Strategy
Brand Narrative
Brand Identity
Visual Identity (NPD)
Verbal Identity
Brand Graphic System (NPD)
Brand Architecture (NPD)
Brand Guidelines
Brand Toolkit
Taglines + Key messages
Campaign Photography
DIGITAL IDENTITY
Digital brand identity
Custom WordPress Website
Technical SEO
Woo Commerce Websites
UX/Ul design
Motion design
Shopify Websites
Social Creative Guidelines
OFFLINE IDENTITY
Retail POS display design
Brand Environment design
Signage + wayfinding
Architectural signage
Statutory signage
Placemaking
Interior design collaboration
Packaging + Print
Packaging innovation (NPD)
Packaging design (NPD)
Print marketing collateral
Book design
Restaurant collateral
Hotel collateral
Minibar + turndown service
OUR CLIENTS
PAST & PRESENT
WELLNESS, BEAUTY & LIFESTYLE
Access Corporate Group
Alsahwa Eco Wellness Resort
Aura Rose
Barons Brewing
BLYS
Bolo Sustainable Takeaway
Cossé Botanical Skincare
Emperor Champagnes
Enfants Paradis Botanical Skincare
Evolution Laser Clinics Australia
Feel Good Project
Health People Legal
Heritage Brands
Hills Family Medical
In Essence
Itinerate Baker
Jervis Bay Distillery Co
Judy Chapman Spa Consultant
L’Oreal
Le Tan re-brand
Lifecykel
Max Factor
McPherson’s Consumer Products (UK)
Mind Your Health
Mokuso Skincare
Mount Warning Beverage Company
MUOO
Nail Spa
NSW Department of Health
Oil Garden
OPTY.NC
Pantene
Par Femme
Pepsi Co.
Philips Frolic Wines
San Pellegrino
Shaun Lee Salons
Simple Complex
Skin Republic
Skin Virtue
SumoSalad
Synthesis Organics
Thalissi
The Honey Thief
Vitek Vodka
Waterhole Tonics
We Roll Up Cannibas Home Delivery (LA)
HOTELS, HOSPITALITY
& PROPERTY
169 Darlinghurst
Art Series Hotel
Au Fudge Restaurant (Jessica Biel, LA)
Bar Merchant
Bethungra Park
Bistro 169
Blackfire Property Group
Boheme Hotel
Bramford Carpets
Brentwood Hotel (NZ)
Cafe Sydney
Canggu Sports Bar
Central Element Property
Chada Hotel Architecture & Interiors
Chada Interior Architecture
Chatswood Interchange
City of Paramatta
Clarence Hotel
Cocochine Restaurant
Construction Assignments
Contemporary Hotels
Cooper Hotel
Criniti’s Restaurants
Dahlia Apartments
DKC Architecture
DryDock Hotel
Fat Chicken
GarryOwen Hotel
Good Will Society
Goodbar
Green Republic
Gwinngana
Hallmark Group
IProsperity Group
Jamie’s Italian
Karma Resorts
Karma Spas
La Pastisserie Manly
Lady Chu
LandServices WA
Lorenzos Sports Bar
Luchetti Krelle
Mad Mex ReBrand
Manta Restaurant
Merchant Suites
Molmic Furniture
Nomad
NSW Government Architect’s Office
NSW Roads & Traffic Authority
Obodo Furniture
P3 Living
Parramatta Civic Place
Parramatta Interchange
Peninsula Hospitality
Regency Pacific Capital
Rory’s Beach Bar, Phu Quoc Vietnam
Saigon Street Restaurant
Sarah Jelly Interiors
Sarah Jelly Marketing Consultancy
Sarong Restaurants
Sentio Hotels
Sentosa Hotel Group
Sheraton Hotels
Svenska KJ Interior Fabrics
Sweet Mothers Kitchen, NZ
Tatler
Tatler Supper Club
The Brentwood Hotel
The Collectionist Hotel
The Dry Dock
The Hotelery
The New Hotel
The Palm Restaurant
The Park Darlinghurst
THE PETERSON Hotel
the White Horse Hotel
Tourism NT
Umulas Village
Villa Vedas
Wairunga Farm Stays
Westin Hotels
Whitehouse Hotel Group
Sea Sentosa Hotel
SMLXL Projects
FASHION, CULTURE & ENTERTAINMENT
20th Century Fox Australia
3Fest (Ars Electronica)
ACP Customer Publishing
Alice McCALL
Annette Mckenzie
Architecture & Interiors Magazine
Austereo / Triple M
Australian Consolidated Press
Australian Fashion Week
Australian Harpers Bazaar Magazine
Australian National Playwrights Conference
Australians in Film (AiF)
Babylab
BeachHouse Pictures
Becker Entertainment
Belynda Henry
Bensimon Diamonds
Big Day Out
Big Gig Events
Billich Gallery
BMG Music
Brandalism
Broadtalk Film (LA)
Cactus Sundays Mud Kitchens
Canary Highway
Casa Disco
CBM Management
Chanel 7
Citizen Watches
Communications Collective
Conde Nast
Cowboys and Rockets
Dan Lywood / Playlister
David Jones
DigitalOne Music
Dion Antony Atelier
Electic Sheep Music
Emerald Films
EMI Music
Emma Sharley Cosnsulting
FAC The Label
Flipp Productions
Friday Trampoline
Ginger & Smart
Good Weekend
Grew & Co
Hannah the Label
Hugh Stewart
Ian Nessick
Interior Architecture & Design Magazine
INXS / Chris Murphy Management
Jeremyville
Kate & Co
Katherineland Bags
Kid Cashmere
Kim & Eve
Levis
Lisa Ho
LittleP Media
Lumima Films
Luxe de Valentina
Marnie Haddad
Maximum Occupancy
Maxine Bengad
Mercedes Australian Fashion Week
Michelle Holden
Mighty Nice
Mister Milford
Mode Magazine
Motto Litterary
Mushroom Records
MusicSeen.fm
Nathan Kelly Photography
NextPack
Ocean Events International
Opera House Portside
Paula Chrystello Design
Pioneer Studios
Powerful Steps
Qorpse App
Qorpse Parlour Games
Rio Carnivale
Sass & Bide
Scout Trends Forecasting
Shine Media
Sony Corporate
Sony Entertainment
Sony Music
Sony XBox
SOUQ
Speedos
Spin Communications
Studio Magazines (Men, Bambini, Brides)
Sun Studios Australia
Swarovski Australia
Team Event
Tel Aviv University
TFTUN
The Reserve Docu-Series (Stan)
the Standard Store
Tim Klingender Fine Art
Toby Burrows Photography
Torstar Communications
Triple M Radio
Tropfest
UNCO
Universal Music
Visual Empire
Voellk
Vogue Australia Magazine
Vogue Entertaining Magazine
Vogue Living Magazine
Weldon Books
Zammit Presents
Zaphina Resort Swim
INDUSTRY, INNOVATION & SUSTAINABILITY
AMP Advice
Ansett Airlines
Arnotts Australia
Auscare
Briggs and Stratton
Canon Australia
Capital D
Car Mate
Cl Australia
Code and Visual
Commonwealth Bank
Conquest
Criterion Conferencing
Develotek
ECi Partners
Elliot Wave Options
Ewabi Electric Bamboo Bike Co
EWO Trader
Fifth Floor St James’ Hall Barristers
Finlay Digital Marketing
Global Sourcing Expo
Grei FinTech
Grei Wealth Management
H&H College
House of Al
Hubb FinTech
Incounsel Legal
Justice for All
Justice For All (UK)
Matthews Dalton Lawyers
Motiveforce
Motivforce
Option Hotline
Pooled Energy
Quest Worldwide
Range International
Re_Set
Re-Model
Re>Pal
Re>Pal (ASX)
Samsung
Service NSW
Solar Battery Store
Solar Energy
Springwise Innovation Platform (UK)
StorageCraft_All_Stars
Subaru Australia
Sydney Buses
Sydney Water
Taronga Conservation Society Australia
TellSee Al
The Corporate Playground
The Heart Foundation
Transport NSW
UDKU
University of Technology (UTS)
UNSW
VAR Premium Auto Service
Vic Sail (Farr X)
We Three
Westpac Private Bank
