Effective wellness branding needs both, but brand strategy should always come first. Before any visual identity is developed, we define the brand positioning, audience, values and competitive difference that will guide every creative decision. In a crowded wellness market, a logo or colour palette alone is rarely enough to create a distinctive brand. Every wellness project we undertake – from KLIMA’s hotel wellness ecosystem to Evolution Laser Clinics’ national rebrand – begins with strategy before moving into visual identity, packaging, digital design and customer experience.