Yes. An existing packaging range can often be redesigned without discarding the recognition the brand has already built.

We begin by identifying what is working, what is creating confusion and where the existing system is restricting the business. This may involve reviewing hierarchy, typography, colour, product naming, variant recognition, materials or the relationship between products across the range.

The appropriate response may be an evolutionary redesign rather than a complete replacement. Our work for Le Tan shows how an established Australian brand can retain familiarity while improving product navigation, shelf presence and relevance within a changing beauty market.