Sustainability can be considered as part of the packaging design process, but the appropriate response depends on the product, manufacturing method, transport requirements, shelf life and what happens to the packaging after use.

We look for practical opportunities to reduce unnecessary material, simplify packaging formats and consider recyclable, lower-impact, reusable or refillable options where appropriate. These decisions must also account for durability, product safety, print processes, production quantities and cost.

For beauty and wellness branding, sustainability claims must be supported by genuine material and production decisions rather than being treated as packaging language. Where specialist advice is required, we work with packaging suppliers and manufacturers to identify options that are appropriate for the product and commercially realistic.