A packaging design agency develops the visual and physical system through which a product is presented to customers. This can include packaging strategy, range architecture, graphic design, structural considerations, materials, print finishes, regulatory information, production artwork and support during manufacture.

At Ludbrook Agency, packaging design and retail POS are considered as part of the broader brand experience. We look at how the packaging works with the brand identity, photography, ecommerce, retail display and campaign material so that each customer touchpoint feels connected and recognisable.