Kirsty Ludbrook has had a longstanding creative partnership with Alice McCall and her brand, supporting its evolution across key moments and campaigns. Working closely with Alice, Kirsty takes on the role of Art Director during campaign shoots—guiding the visual narrative, refining the styling, and ensuring that every frame aligns seamlessly with the brand’s distinctive aesthetic.

Beyond the shoot, Kirsty also oversees the immediate layout of campaign imagery and look-books in real time as the photographs are captured—bringing a cohesive editorial structure to each collection’s launch. This agile, hands-on approach ensures that every campaign is cohesive, visually striking, and aligned with the global vision of the brand.