Evolution Laser Clinics has experienced impressive growth since we first designed the brand identity in 2016. 3 years on, they approached us again to refresh the brand to relaunch with a renewed sense of purpose for franchisees.

To identify a central idea which could be embedded in the minds of the customer, we facilitated a brand positioning workshop. And so our customer value proposition was born: ‘Nurturing your evolution … in beauty and life.’

To revitalise the brand in the minds of the consumer, and stay relevant in a market that is competitive in contemporary beauty technology, we took a multi-level approach. We updated the language and messaging to better reflect the brand personality, created an new set of graphic devices for consistency across digital and print marketing, revised the secondary colour palette and assigned a unique typeface that would set ELC apart from the competition.

The brand refresh was delivered in the form of a new brand guidelines, to energise and inspire franchisees and customers. We also created a set of marketing templates to ensure consistency across all marketing communications.