Lady Chu is the restaurant of Nahji Chu, founder of the iconic ‘Miss Chu’ brand. With a deep-rooted passion for authentic Vietnamese cuisine, Lady Chu specialises in hand-crafted rice paper rolls, vibrant salads, and fresh, bold flavours that celebrate Nahji’s rich cultural heritage.

The brand identity reflects a modern take on Vietnamese tradition — refined, confident, and full of personality. Drawing inspiration from street food culture and home-style cooking, the design combines classic Vietnamese motifs with a clean, contemporary aesthetic. Every detail, from packaging to typography, tells the story of Nahji’s journey — one of resilience, creativity and cultural pride.

“I have worked with the Ludbrook Agency on several restaurant projects over the years — no one else I have worked with can match their broad range of skills and deep understanding of hospitality branding — resulting in brands bursting with personality. ” — NAHJI CHU, Owner