LE TAN
An iconic Australian brand for nearly 50 years, our rebrand for Le Tan embraces a nostalgic but fresh and contemporary appeal. Innovation is paramount in the minds of the customer in the SPF suncare and sunless tanning categories.
BRAND STRATEGY & POSITIONING
We created the “Optimiser” brandmark to visually represent the healthy glow achieved by improved immune function through product use for skin, gut, hair and nail health. The use of foils and metallic textures on product packaging elucidates the concept of inner glow, as do the use of fluoro orange artwork printed directly onto the frosted forest green serum bottles.
Positioned as an inclusive and accessible brand, we created an extensive photograph library showing age, race and gender diversity.
Scope
Brand Strategy
Brand Identity
Brand Guidelines
Retail POS Display
Packaging Design
Marketing Collateral
/01
BRAND STRATEGY & POSITIONING
Defining what sets your brand apart in a crowded market. Competitive analysis & consumer insights. Brand architecture & messaging.
Defining what sets your brand apart in a crowded market. Competitive analysis & consumer insights. Brand architecture & messaging.
Defining what sets your brand apart in a crowded market. Competitive analysis & consumer insights. Brand architecture & messaging.
/02
VISUAL IDENTITY & PACKAGING
Brand identity systems, from logo to typography. Packaging design with a focus on impact and function. Sustainable and regulatory-conscious packaging solutions.
/03
