We created the “Optimiser” brandmark to visually represent the healthy glow achieved by improved immune function through product use for skin, gut, hair and nail health. The use of foils and metallic textures on product packaging elucidates the concept of inner glow, as do the use of fluoro orange artwork printed directly onto the frosted forest green serum bottles. Positioned as an inclusive and accessible brand, we created an extensive photograph library showing age, race and gender diversity.

“Our decision to partner with the Ludbrook Agency for our brand redesign was the result of an extensive and meticulous selection process. We recognised the need to collaborate with the best to prepare our brand for the global market. After interviewing more than 12 agencies, both in Australia and abroad, we chose Kirsty Ludbrook, and it has proven to be a fantastic decision.

Having worked closely with Kirsty Ludbrook across multiple projects since, I can confidently attest to the exceptional quality of her beautiful work. Kirsty consistently displays an unwavering commitment to delivering designs of the highest calibre; always exceeding our expectations. The rebranding of OPTY has been so positively received it positioned us for success as a global brand.

Kirsty’s attention to detail, creativity, and innovation is inspiring. Her ability to envision and execute creative concepts is unparalleled, and it’s evident in the impressive outcomes we’ve achieved with OPTY. Kirsty is a true collaborator and partner who consistently goes above and beyond what is expected.”

— KARISSA MATHER, Founder & marketing manager