THE NEW HOTEL
Drawing on the richly checkered cultural heritage of Bondi, the visual identity for the New Hotel has a revivalist vibe. History is re-invented through a visual language referencing the seaside motel chic of the 50s and 60s, skate and surf culture of the 70s, and party excess of the 80s and 90. The New Hotel is a concept to create its own legendary place in the history of Bondi.
Scope
Narrative
Brand identity
Hotel collateral
Signage
Way-finding
Marketing collateral
Merchandise and retail concept
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