LGBTQI+ venues throughout East Sydney have been disappearing in recent years, leaving a gap in the places where our diverse community can safely congregate. Our client wanted to create a comfortable, safe space for all-day share dining and all night grooving. Originally slated to open in July, lockdown has delayed opening.
We developed the concept of “The Park” — an urban sanctuary that welcomes all. Collaborating with local artist Camille Ormandy, our brand identity centres around a series of portraits of the diverse characters from the neighbourhood, expressed across restaurant collateral, internal murals and fresh, readily updatable iterations across marketing communications.