Barons Brewing
THE BRIEF
Barons Brewing is an award-winning Australian craft beer that enjoyed huge success before expanding overseas, an over-reach that forced the brand to lay dormant for several years. The new owners sought to build on the reputation and visual recognition of existing assets, but breathe life into the rebrand with a fresher appeal. Heavily skewed towards a male audience, the identity needed to appeal equally to the mainstream and to urban craft brew lovers alike. This year Barons is launching into pub venues, and will be rolling out next year onto retail shelves.
THE SOLUTION
Taking the lead from the original character, we re-crafted the illustration of the Baron to be a little more dashing, a little more hip — and a whole lot cheekier. Infusing the aviation theme with a dose of steampunk and a dash of constructivism, the new logo system was delivered with a colour palette to differentiate the flavour variants, we sought to create a cohesive identity that would stand together on taps and on cans.
Project Scope
Brand Identity
Custom artwork
Packaging
Marketing Collateral
Website
Social Content
Illustration
Credits
Creative Direction
Kirsty Ludbrook
Design
Kirsty Ludbrook
Illustration
Kirsty Ludbrook
Wordpress Site
Richard Ludbrook
WORK
Contact
85 William St, Level 2
Darlinghurst, Sydney
NSW 2010 Australia
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Services
Brand strategy
Brand identity
Brand environment
Websites + eCommerce
Photography + video
Content marketing
Packaging
Print + editorial