TATLER SUPPER CLUB

Tatler has never been just another Sydney bar. Tucked into Darlinghurst, it has lived through decades of late nights, private parties, disco, cocktails and a very particular kind of Sydney glamour. The brief was to build a brand identity that felt true to that history: bold, a little theatrical, and ready to work across menus, signage, print, interiors and digital touchpoints.

The result was a hospitality identity with character — designed for a venue with stories in the walls, not a new concept trying to invent atmosphere from scratch.

Hospitality branding is often built around novelty. Tatler needed the opposite.

The venue already had history, reputation and a loyal audience. The challenge was to create an identity that could carry that legacy without feeling nostalgic or dated. It needed to work for a supper club, a bar, a private event space and a late-night destination — all within one recognisable brand world.

That meant developing a visual identity with enough confidence to sit across the full venue experience: exterior presence, menus, printed collateral, event material and the smaller moments that shape how a guest remembers a night.

Tatler’s own website describes the venue as a private garden oasis and “Sydney’s longest running and most infamous small bar”, which is useful language to keep in mind when positioning this project.

Our approach was to treat Tatler as a hospitality environment first, and a graphic identity second.

The brand needed to feel social, intimate and slightly mischievous. It had to sit comfortably with cocktails, champagne, music, private dining and late-night energy. We developed a bold identity system that could move across print, signage, menus and environmental applications without losing its personality.

Rather than creating a polished restaurant brand with a neutral design language, the identity leaned into the venue’s character. Strong typography, graphic detailing and a confident visual system gave Tatler a brand that felt established, expressive and unmistakably tied to place.

This is where the project sits strongly in your portfolio: not only “restaurant branding”, but brand identity for a hospitality venue with a real cultural history.

Our approach was to treat Tatler as a hospitality environment first, and a graphic identity second.

The brand needed to feel social, intimate and slightly mischievous. It had to sit comfortably with cocktails, champagne, music, private dining and late-night energy. We developed a bold identity system that could move across print, signage, menus and environmental applications without losing its personality.

Rather than creating a polished restaurant brand with a neutral design language, the identity leaned into the venue’s character. Strong typography, graphic detailing and a confident visual system gave Tatler a brand that felt established, expressive and unmistakably tied to place.

This is where the project sits strongly in your portfolio: not only “restaurant branding”, but brand identity for a hospitality venue with a real cultural history.

With our long-term partnerships we are often entrusted with designing key brand touch-points—including event invitations, launch materials, and campaign moments. Each design is crafted to capture the spirit of the collection it celebrates, ensuring a seamless extension of the brand’s distinctive identity.

From intimate VIP previews to large-scale runway shows, our invitation designs balance sophistication and creativity—setting the tone for the event experience from the very first interaction.

With our long-term partnerships we are often entrusted with designing key brand touch-points—including event invitations, launch materials, and campaign moments. Each design is crafted to capture the spirit of the collection it celebrates, ensuring a seamless extension of the brand’s distinctive identity.

From intimate VIP previews to large-scale runway shows, our invitation designs balance sophistication and creativity—setting the tone for the event experience from the very first interaction.