ABOUT US

The Ludbrook Agency is an award-winning creative studio that unites strategy and creativity to build brands that are relevant, engaging, and purposeful. We work with our clients to align every step of the process, from ideation to execution, to ensure that brands connect with their audiences. The Ludbrook Agency is recognised by clients and the design community for its fresh, iconic and innovative brand identities.

BEAUTY
& WELLNESS

We craft differentiated, personality-driven beauty and wellness brands by developing strategies to find white spaces in the market. Our approach fosters seamless engagement — from unique packaging concepts and following through into the digital, and retail environments, ensuring consistency and deep resonance with customers.

Brand Strategy
Brand Identity
Brand Guidelines
Packaging
Digital & UX
Photography

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HOTELS &
RESTAURANTS

In the competitive world of hospitality, building brands with unique personalities is the key to differentiation. We specialize in creating distinctive hotel and restaurant brands embodying unique narratives, setting guest expectations and attracting the right clientele. We build strategies that go beyond aesthetics, fostering strong emotional connections. Across the whole customer journey, from first impressions in the digital world to in-person experience, our work ensures every brand interaction is aligned, resonant, and unmistakably authentic.

Brand Strategy
Brand Identity
Brand Guidelines
Hotel Print Collateral
Restaurant Collateral
Minibar & Turndown
Digital & UX
Photography + Video
Social Creative Guidelines

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FASHION
& LIFESTYLE

We create distinctive brands for our premium lifestyle clients, from beverages to jewellery & fashion, exuding personalities that resonate with audiences and reflect their aspirations. Our approach integrates innovative visual identity, packaging design, and digital storytelling, ensuring cohesive and impactful brand experiences. Through immersive retail and online presences, we create touchpoints that drive emotional connections, establish brand authority, and attract the right customer to achieve long-term success.

Brand Strategy
Brand Identity
Brand Guidelines
Retail Packaging
eCommerce Packaging
Digital + Websites
Photography
Campaign Direction

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CORPORATE
& GOVERNMENT

We craft brand identities and deliver tailored executions for corporate and government clients, helping them build recognition, trust, and authority in their respective sectors. Our work goes beyond aesthetics; we strategically align branding with the client’s mission, values, and audience needs to strengthen brand awareness and brand equity.

Brand Strategy
Brand Identity
Brand Guidelines
Prospectus
Publication & Annual Reports
Digital & UX
Photography

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WEBSITES
& DIGITAL

As a stand-alone job project, or part of a branding project, we create unique and engaging websites and digital experiences to give businesses their best possible shopfront to the world.

UI/UX Design
WordPress Build
Shopify 
WooCommerce
Social Media Identity

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OUR APPROACH

01 /

PHILOSOPHY-LED
STRATEGIC SOLUTIONS

We prioritise strategic brand planning driven by innovative insights, ensuring each brand is built upon a strong, purpose-driven philosophy tailored to meet market opportunities.

02 /

CRITICAL THINKING FOR
MARKET DIFFERENTIATION

Our approach combines sharp analysis and creative strategy to develop unique positioning, effectively fulfilling customer needs while standing out in competitive markets.

03 /

UNFETTERED
CREATIVITY

We channel intuition and imaginative design to create meaningful connections, ensuring every brand experience resonates deeply with its audience.

04 /

CONSISTENT
BRAND EXPERIENCES

we deliver cohesive creative solutions across packaging, digital platforms, and placemaking, ensuring seamless storytelling and lasting impact.

OUR CAPABILITIES

BRAND STRATEGY

Brand Workshop
Customer Personas
Competitor Research
Positioning, Purpose, Persona
Naming Strategy
Brand Narrative
Marketing Strategy

BRAND IDENTITY

Visual Identity
Verbal Identity
Brand Architecture
Brand Guidelines
Brand Toolkit
Taglines + Key messages
Art Direction
Campaign Direction
Photography + Video

DIGITAL

UX/UI design
Custom WordPress websites
Shopify websites
WooCommerce websites
Technical SEO
Motion design
Social creative guidelines

PLACEMAKING

Signage + wayfinding
Architectural signage
Statutory signage
Placemaking
Interior design collaboration
Retail POS display

PACKAGING + PRINT

Retail packaging
eCommerce packaging
Marketing collateral
Business collateral
Book + Publication design
Restaurant collateral
Hotel collateral

BEAUTY

WELLNESS +

HOSPITALITY

BRANDING

DIGITAL

OUR WORK

OUR TEAM

KIRSTY LUDBROOK

Kirsty Ludbrook is a award-winning brand designer and strategist with 30 years experience. She has extensive expertise across lifestyle, hospitality and wellness clients. Her passion is to create and execute compelling narratives that connect companies with customers and nurture longterm loyalty. Named one of Australia’s Top 10 creatives by the Bulletin magazine, awarded by AGDA and DMA, and nominated Young Business Woman of the Year, Kirsty distills 30 years of experience into creatively intelligent results. Kirsty is a keen learner who pursues professional advancement course such as the AWARD School (Aus), Ritson Marketing Mini-MBA (UK) and the Brand Masters Guild (NY).

Linkedin ⟶

RICHARD LUDBROOK

Richard Ludbrook is an experienced web developer with close to 200 website projects completed for leading Australian companies. Richard is also a professional photography with extensive experience shooting food, lifestyle and interiors for magazines such as Vogue Entertaining, Vogue Living, and Architecture and Interiors, as well as major commercial clients. Richard co-founded and ran the largest photographic studio complex in Australia, Sun Studios (now owned by Canon). Richard approaches all projects from the point of view of the business owner and has a focus on straight-forward user experience.

Linkedin ⟶

TEAM

KIRSTY LUDBROOK

Kirsty Ludbrook is a award-winning brand designer and strategist with 30 years experience. She has extensive expertise across lifestyle, hospitality and wellness clients. Her passion is to create and execute compelling narratives that connect companies with customers and nurture longterm loyalty. Named one of Australia’s Top 10 creatives by the Bulletin magazine, awarded by AGDA and DMA, and nominated Young Business Woman of the Year, Kirsty distills 30 years of experience into creatively intelligent results. Kirsty is a keen learner who pursues professional advancement course such as the AWARD School (Aus), Ritson Marketing Mini-MBA (UK) and the Brand Masters Guild (NY).

Linkedin ⟶

RICHARD LUDBROOK

Richard Ludbrook is an experienced web developer with close to 200 website projects completed for leading Australian companies. Richard is also a professional photography with extensive experience shooting food, lifestyle and interiors for magazines such as Vogue Entertaining, Vogue Living, and Architecture and Interiors, as well as major commercial clients. Richard co-founded and ran the largest photographic studio complex in Australia, Sun Studios (now owned by Canon). Richard approaches all projects from the point of view of the business owner and has a focus on straight-forward user experience.

Linkedin ⟶

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Services

Brand strategy
Brand identity
Brand environment
Websites + eCommerce
Photography + video
Content marketing
Packaging
Print + editorial