THE BRENTWOOD HOTEL
The Brentwood Hotel is a conferencing hotel in New Zealand, popular with corporate conferencing politicians, and large sporting groups. Our approach for the rebrand is to revel in a casual and cheerful motel-style identity. The Brentwood Hotel originally opened in the 50s, and in the 60s hosted the touring Rolling Stones, offering a rich heritage on which to build the narrative. Brand and interiors interweave the mid-century aesthetic throughout hotel rooms, social spaces, conference rooms and an outdoor courtyard and pool for entertaining large groups.
Scope
Brand Positioning
Brand Narrative
Brand Identity
Signage and Wayfinding
Hotel Print Collateral
Responsive Website
Social Creative Styleguide
Custom Amenities & Merchandise
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