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Charismatic branding
for wellness, hotels and lifestyle.

A full service creative agency specialised in end-to-end brand strategy, brand identity, websites, packaging, print, and brand environment.

We build charismatic brand identities for wellness & beauty, hotels & hospitality, and lifestyle brands.

Contact Us

We build charismatic brands
for wellness & beauty, hotels
& hospitality, and lifestyle.

We build charismatic brands for wellness & beauty, hotels & hospitality, and lifestyle.

We’ve been proudly
partnering with some of
the world’s most visionary
and iconic brands for over
25 years.

VIEW CAPABILITIES

IN ESSENCE

Rebranding an iconic Australian wellness brand, around our new central brand concept “Sensory Wellness in every Drop.”

MERCHANT SUITES

Building a rich identity for commercial suites property, inspired by the trade of exotic goods around Sydney’s historic commercial district.

OPTY.NC

Creating a bold new look and packaging for this award-winning nutri-cosmetic beauty and wellness supplement to “glow from the inside out”.

JERVIS BAY DISTILLING

Fresh, vibrant, and distinctly Australian, our re-brand and custom bottle for this award-winning range is made to be shared under the sun.

LE TAN

An iconic Australian brand for nearly 50 years, our rebrand for Le Tan embraces a nostalgic but fresh and contemporary appeal. Innovation is paramount in the minds of the customer in the SPF suncare and sunless tanning categories.

BOLO

Bolo is a sustainable bowl made from compression-moulded rice husk.

KARMA SPAS

Following the success of its flagship spa in the iconic Eastern-most point in Bali, Karma Spas embarked on launching across 12 luxury destinations across. Over a 6 year period, we designed packaging ranges, retail store concepts, spa signage, individual spa websites, a comprehensive photo library, and outdoor and print advertising.

OBODO

This project involved over 500 products and downloadable specification sheets, making it large and complex. It included member-only content for approved retailers and a custom inquiry cart to streamline capturing new clients. Our challenge was to establish a cohesive brand presence for Obodo across a multi-brand platform without overshadowing the individual brands. We achieved this through thoughtful site structure and design, as well as the creation of new imagery in a two day shoot to ensure consistency and effectively showcase each furniture collection.

Branding is a fundamental
business asset that holds
long-term value, influencing
perception, building trust, and
driving business success.

Branding is a fundamental business asset that holds long-term value, influencing perception, building trust, and driving business success.

View work

TESTIMONIALS

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"A rare breed of designer, Kirsty has the ability to harness her artistic vision and incredible sense of style and apply that to any brief. Kirsty is one of the fastest and most efficient designers I’ve worked with. We continue to collaborate with a clear vision for developing further projects in the hospitality and hotel industries."

— Tim Clark, Tatler & Cafe 69
“From the first strategy meeting, they understood exactly how to bring my brand to life. What stood out to me the most was their responsiveness and willingness to assist at every turn. I loved our collaboration, and highly recommend their services to anyone seeking to create elevated brand positioning, and a high-end online presence to be proud of. ”

— Sarah Jelly, Sarah Jelly Consulting
"In our 32 years of business, no creative design company has impressed us like this one. Led by two incredibly talented principals, their branding expertise and creativity are unmatched. We trust their design sense and technical skills completely. ”

— Prue Williams, W Property
“We absolutely love our new Shopify site, thank you so much for understanding our goals, and delivering a site that not only nailed our brief but went above and beyond our expectations. Ludbrook agency has technical expertise, and a creative design aesthetic, which is paramount when trying to stand out in an over saturated e-commerce environment. We have seen an upswing in sales already.”

— Orlando Reindorf, The Standard Store
“Working with The Ludbrook Agency has been an absolute pleasure from start to finish. Not only are they incredibly talented at what they do, but they’re also genuinely lovely people—easy to work with, patient, and always solution-focused. They took the time to understand our business and translated that into a website that feels not only functional and beautifully designed but also perfectly aligned with who we are. "

— Natasha Lander, Svenska KJ
“I have worked with the Ludbrook Agency on several restaurant projects over the years — no one else I have worked with can match their broad range of skills and deep understanding of hospitality branding — resulting in brands bursting with personality. ”

— Nahji Chu, Lady Chu
"Richard Ludbrook possesses an extraordinary combination of skills- technical knowledge, marketing, clear communication and an artistic eye. His dedication to the job was phenomenal and the results speak for themselves. An exciting, up-to-date website that is truly representative of my work."

— Marnie Haddad, Marnie Haddad Photography
"It was a privilege and pleasure to collaborate with Kirsty Ludbrook for the launch and ongoing development of our spa retail brand. Kirsty tuned into our vision and took our branding to a whole new level that, five years on, remains elegant, stylish and timeless. Still today, media comment on her designs, proving that its always better to work with the best."

— Judy Chapman, Karma Spas Spa & Wellness Curator
“After interviewing various Australia and International agencies to undertake our rebrand and new website platform, we selected the Ludbrook Agency, whose collaborative approach and inherent understanding of our business impressed us. We are delighted with the premium presence of our new site and the seamless functionality it provides for our clients to access and manage their purchased reports.”

— Jenni Munster, Scout Forecasting
“Our aim was to present the quality of our artists and break the conventions of our industry, to look unlike anyone else. The Ludbrook Agency worked with passionate force, creativity and a technical prowess to deliver a site that is has achieved our goals beyond our dreams. They were an absolute delight to work with.”

— Joclyn McMahon, Flipp Artist Management
"The Ludbrook Agency excite and deliver. After two years and two agencies failing to meet our brief, Ludbrook finally got us. They listened, responded, and delivered a result we’re proud of. We look forward to ongoing development with them.”

— Sarah Davis, Construction Assignments
“From the beginning it has been a pleasure working with you both and I so very much appreciate the opportunity to collaborate and be so involved in the process every step of the way. I truly feel the end result is a fantastic representation of who Cafe Sydney is and who we will be as move as into the next era of Cafe Sydney.”

— Ryan Jonsson-Williams, Cafe Sydney
“The Ludbrook Agency exceeded our expectations in every way! We are all thrilled with the new branding and website.”

— Alexandra Smart, ECI Partners

Our full-service agency blends strategic insight with design excellence to shape identities, spark desire, and sustain growth — across every touchpoint.

Brand Strategy

Positioning Strategy
Market Gap Analysis
Brand Workshop
Customer Personas
Competitor Research
Positioning, Purpose, Persona
Naming Strategy
Brand Narrative

Brand Identity

Visual identity (NPD)
Verbal identity
Brand graphic system (NPD)
Brand architecture (NPD)
Brand guidelines
Brand toolkit
Taglines + key messages
Campaign photography

Digital Identity

Digital brand identity
Custom WordPress Website
Technical SEO
Woo Commerce Websites
UX/Ul design
Motion design
Shopify Websites
Social Creative Guidelines

Offline Identity

Retail POS display design
Brand Environment design
Signage + way-finding
Architectural signage
Statutory signage
Placemaking
Interior design collaboration

Packaging

Packaging innovation (NPD)
Packaging design (NPD)
Print marketing collateral
Book design
Restaurant collateral
Hotel collateral
Minibar + turndown service

Ready to future-proof
your brand?

We build charismatic brands
for wellness & beauty, hotels
& hospitality, and lifestyle.

We build charismatic brands for wellness & beauty, hotels & hospitality, and lifestyle.

We’ve been proudly
partnering with some of
the world’s most visionary
and iconic brands for over
25 years.

IN ESSENCE

MERCHANT SUITES

OPTY.NC

JERVIS BAY DISTILLING

LE TAN

BOLO

KARMA SPAS

OBODO

Branding is a fundamental
business asset that holds
long-term value, influencing
perception, building trust, and
driving business success.

Branding is a fundamental business asset that holds long-term value, influencing perception, building trust, and driving business success.

TESTIMONIALS

"In our 32 years of business, no creative design company has impressed us like this one. Led by two incredibly talented principals, their branding expertise and creativity are unmatched. We trust their design sense and technical skills completely. ”

“I have worked with the Ludbrook Agency on several restaurant projects over the years — no one else I have worked with can match their broad range of skills and deep understanding of hospitality branding — resulting in brands bursting with personality. ”

"Richard Ludbrook possesses an extraordinary combination of skills- technical knowledge, marketing, clear communication and an artistic eye. His dedication to the job was phenomenal and the results speak for themselves. An exciting, up-to-date website that is truly representative of my work."

"The Ludbrook Agency excite and deliver. After two years and two agencies failing to meet our brief, Ludbrook finally got us. They listened, responded, and delivered a result we’re proud of. We look forward to ongoing development with them.”

“The Ludbrook Agency exceeded our expectations in every way! We are all thrilled with the new branding and website.”

Our full-service agency blends strategic insight with design excellence to shape identities, spark desire, and sustain growth — across every touchpoint.

Brand Strategy

Brand Identity

Digital Identity

Offline Identity

Packaging

Ready to future-proof
your brand?

Charismatic identities for wellness, beauty, hotels, restaurants and lifestyle brands.

The Ludbrook Agency is a full service creative agency specialised in end-to-end brand strategy, brand identity, websites and digital identity, packaging, print, and branded retail and hospitality environments.

Brand Strategy
Brand Identity
Digital Identity
Packaging + Print
Branded Environment
Wayfinding + Signage

85 William Street
Darlinghurst NSW 2010
Sydney Australia

hello@ludbrookagency.com

© Ludbrook & Ludbrook Pty Ltd 1999—2025

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We build charismatic brands for wellness & beauty, hotels & hospitality, and lifestyle.

We build charismatic brands for wellness & beauty, hotels & hospitality, and lifestyle.

We’ve been proudly partnering with some of the world’s most visionary and iconic brands for over 25 years.

Branding is a fundamental business asset that holds long-term value, influencing perception, building trust, and driving business success.

Branding is a fundamental business asset that holds long-term value, influencing perception, building trust, and driving business success.

TESTIMONIALS

"In our 32 years of business, no creative design company has impressed us like this one. Led by two incredibly talented principals, their branding expertise and creativity are unmatched. We trust their design sense and technical skills completely. ”

“I have worked with the Ludbrook Agency on several restaurant projects over the years — no one else I have worked with can match their broad range of skills and deep understanding of hospitality branding — resulting in brands bursting with personality. ”

"Richard Ludbrook possesses an extraordinary combination of skills- technical knowledge, marketing, clear communication and an artistic eye. His dedication to the job was phenomenal and the results speak for themselves. An exciting, up-to-date website that is truly representative of my work."

"The Ludbrook Agency excite and deliver. After two years and two agencies failing to meet our brief, Ludbrook finally got us. They listened, responded, and delivered a result we’re proud of. We look forward to ongoing development with them.”

“The Ludbrook Agency exceeded our expectations in every way! We are all thrilled with the new branding and website.”

Our full-service agency blends strategic insight with design excellence to shape identities, spark desire, and sustain growth — across every touchpoint.

Brand Strategy

Brand Identity

Digital Identity

Offline Identity

Packaging

Ready to future-proof your brand?

Charismatic identities for wellness, beauty, hotels, restaurants and lifestyle brands. The Ludbrook Agency is a full service creative agency specialised in end-to-end brand strategy, brand identity, websites and digital identity, packaging, print, and branded retail and hospitality environments.

Brand Strategy Brand Identity Digital Identity Packaging + Print Branded Environment Wayfinding + Signage

85 William Street Darlinghurst NSW 2010 Sydney Australia

© Ludbrook & Ludbrook Pty Ltd 1999—2025

We build charismatic brands
for wellness & beauty, hotels
& hospitality, and lifestyle.

We’ve been proudly
partnering with some of
the world’s most visionary
and iconic brands for over
25 years.

Branding is a fundamental
business asset that holds
long-term value, influencing
perception, building trust, and
driving business success.

Ready to future-proof
your brand?

Charismatic identities for wellness, beauty, hotels, restaurants and lifestyle brands.

The Ludbrook Agency is a full service creative agency specialised in end-to-end brand strategy, brand identity, websites and digital identity, packaging, print, and branded retail and hospitality environments.

Brand Strategy
Brand Identity
Digital Identity
Packaging + Print
Branded Environment
Wayfinding + Signage

85 William Street
Darlinghurst NSW 2010
Sydney Australia