SUBARU AUSTRALIA
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CORPORATE
BRANDING
We craft brand identities and deliver tailored executions for corporate and government clients, helping them build recognition, trust, and authority in their respective sectors.
Our work goes beyond aesthetics; we strategically align branding with the client’s mission, values, and audience needs to strengthen brand awareness and brand equity.
FEATURED PROJECTS
BRANDED ENVIRONMENT
SUBARU
Centred around our central idea, “Sensory wellness in every drop,” our rebrand created a newly differentiated positioning, elevated the aesthetic with evocative imagery, distinctive typography, tactile packaging, and a redesigned point of sale experience. The sharpening of their brand message, verbal identity and visual identity delivers a cross-platform consistency.
PROJECT SCOPE:
Brand Strategy
Brand Identity
Brand Guidelines
Retail POS Display
Packaging Design
Marketing Collateral
View project ⟶
FUN IN THE SUN SINCE 1977
MERCHANT
SUITES
An iconic Australian brand for nearly 50 years, our rebrand for Le Tan embraces a nostalgic but fresh and contemporary appeal. Innovation is paramount in the minds of the customer in the SPF suncare and sunless tanning categories.
PROJECT SCOPE:
Brand Strategy
Brand Identity
Brand Guidelines
Retail POS Display
Packaging Design
Marketing Collateral
BEAUTY FROM THE INSIDE OUT
IN COUNSEL
A multi award-winning nutritional supplement addressing the gut-skin connection, OPTY.NC wanted to appeal more to the beauty market. We strategically centred the new identity around the core concept "Optimal Beauty from the Inside Out". From specialist printing techniques on packaging to graphic executions in digital spaces, we ensured this key message is reinforced consistently in every execution.
PROJECT SCOPE:
Brand Positioning
Brand Narrative
Brand Identity
Signage and Wayfinding
Custom Artwork
Restaurant Collateral
https://ludbrookagency.com/project/optync-beauty-branding
CONFERENCE, SAN FRANCISCO
THE PROFESSIONALS SUMMIT
Following the success of its flagship spa in the iconic Eastern-most point in Bali, Karma Spas embarked on launching across 12 luxury destinations across Asia and Europe. Over a 6 year period, we designed packaging ranges, retail store concepts, spa signage, individual spa websites, a comprehensive photo library, and outdoor and print advertising.
PROJECT SCOPE:
Brand Identity
Signage and Wayfinding
Photography
Marketing Suite
Print Marketing
Individual Websites
WORLD LEADING INTERIOR ARCHITECTURE
CHADA
In a special location laden with history at the centre of Sydney’s colourful Darlinghurst, we worked closely with owners to develop a brand voice and narrative that we could weave throughout the venue, uniting a variety of F&B offerings and event spaces. And so the Ringmaster was born.
PROJECT SCOPE:
Brand Identity
Architectural Signage
Restaurant collateral
Website
SUSTAINABLE SHIPPING PALLETS
RE>PAL
Evolution Laser Clinics has experienced impressive growth since we first designed the brand identity in 2016. 3 years on, they approached us again to refresh the brand to relaunch with a renewed sense of purpose for franchisees.
PROJECT SCOPE:
Brand Identity
Brand Guidelines
Architectural Signage
Digital boards
Website
BOTANTICAL SKINCARE
HEALTH
PEOPLE
LEGAL
In a special location laden with history at the centre of Sydney’s colourful Darlinghurst, we worked closely with owners to develop a brand voice and narrative that we could weave throughout the venue, uniting a variety of F&B offerings and event spaces. And so the Ringmaster was born.
PROJECT SCOPE:
Brand Identity
Architectural Signage
Restaurant collateral
Website
BOTANTICAL SKINCARE
SUN
STUDIOS
In a special location laden with history at the centre of Sydney’s colourful Darlinghurst, we worked closely with owners to develop a brand voice and narrative that we could weave throughout the venue, uniting a variety of F&B offerings and event spaces. And so the Ringmaster was born.
PROJECT SCOPE:
Brand Identity
Architectural Signage
Restaurant collateral
Website
BOTANTICAL SKINCARE
SWAROVSKI
CHRYSTAL
In a special location laden with history at the centre of Sydney’s colourful Darlinghurst, we worked closely with owners to develop a brand voice and narrative that we could weave throughout the venue, uniting a variety of F&B offerings and event spaces. And so the Ringmaster was born.
PROJECT SCOPE:
Brand Identity
Architectural Signage
Restaurant collateral
Website
OUR SERVICES
BRAND STRATEGY
Brand Workshop
Customer Personas
Competitor Research
Positioning, Purpose, Persona
Naming Strategy
Brand Narrative
Marketing Strategy
BRAND IDENTITY
Visual Identity
Verbal Identity
Brand Architecture
Brand Guidelines
Brand Toolkit
Taglines + Key messages
Art Direction
Campaign Direction
Photography + Video
DIGITAL
UX/UI design
Custom WordPress websites
Shopify websites
WooCommerce websites
Technical SEO
Motion design
Social creative guidelines
PLACEMAKING
Signage + wayfinding
Architectural signage
Statutory signage
Placemaking
Interior design collaboration
Retail POS display
PACKAGING + PRINT
Retail packaging
eCommerce packaging
Marketing collateral
Business collateral
Book + Publication design
Restaurant collateral
Hotel collateral
OUR TEAM
KIRSTY LUDBROOK
Kirsty Ludbrook is a award-winning brand designer and strategist with 30 years experience. She has extensive expertise across lifestyle, hospitality and wellness clients. Her passion is to create and execute compelling narratives that connect companies with customers and nurture longterm loyalty. Named one of Australia’s Top 10 creatives by the Bulletin magazine, awarded by AGDA and DMA, and nominated Young Business Woman of the Year, Kirsty distills 30 years of experience into creatively intelligent results. Kirsty is a keen learner who pursues professional advancement course such as the AWARD School (Aus), Ritson Marketing Mini-MBA (UK) and the Brand Masters Guild (NY).
Linkedin ⟶
RICHARD LUDBROOK
Richard Ludbrook is an experienced web developer with close to 200 website projects completed for leading Australian companies. Richard is also a professional photography with extensive experience shooting food, lifestyle and interiors for magazines such as Vogue Entertaining, Vogue Living, and Architecture and Interiors, as well as major commercial clients. Richard co-founded and ran the largest photographic studio complex in Australia, Sun Studios (now owned by Canon). Richard approaches all projects from the point of view of the business owner and has a focus on straight-forward user experience.
Linkedin ⟶
WORK
Contact
85 William St, Level 2
Darlinghurst, Sydney
NSW 2010 Australia
email us >
Services
Brand strategy
Brand identity
Brand environment
Websites + eCommerce
Photography + video
Content marketing
Packaging
Print + editorial
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