THE SHORTY HOTEL
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HOTEL, BAR & RESTAURANT
BRANDING
Building brands with unique personalities is the key to success, through differentiation in the competitive hospitality world. We specialize in creating distinctive brand narratives that help shape the hotel or restaurant experience, aligning guest expectations and attracting the right clientele.
We build strategies that go beyond aesthetics, fostering strong emotional connections. Across the whole customer journey, from first impressions in the digital world to in-person experience, our work ensures every brand interaction is aligned, resonant, and unmistakably authentic.
FEATURED PROJECTS
UPMARKET PUB, BALMAIN
DRYDOCK
HOTEL
The Dry Dock hotel is a revitalised historic corner pub with a former Rockpool and Felix chef leading the kitchen. We worked closely with the owners and other stake-holders to create a website that captured the mood and feel of the venue.
PROJECT SCOPE:
UI/UX Design
Wordpress Build
BOUTIQUE HOTEL, SYDNEY
THE SHORTY HOTEL
An old ceramics warehouse from the 1890s, Shorter House is in the centre of the CBD. The building’s history inspires a unique authentic narrative for interiors and branding alike. The branding system is designed to be modular using ceramic maker’s marks, bold typography and a contemporary take on ceramic botanical illustrations.
PROJECT SCOPE:
Brand Positioning
Brand Narrative
Brand Identity
Signage and Wayfinding
Hotel Collateral
ROOFTOP RESTAURANT, SYDNEY
GLAZE
At the top of the building, above a repurposed pottery warehouse, is where the exotic beauty of ceramics will be celebrated. Also, with a nod to ceramic artist, Lulu Shorter’s travels with her father to places like China, England and India to discover new patterns and ceramic traditions.
PROJECT SCOPE:
Brand Positioning
Brand Narrative
Brand Identity
Signage and Wayfinding
Custom Artwork
Restaurant Collateral
HOTEL SPEAKEASY BAR
COPPERBAR
Riffing off the history of Shorter House (The Shorty) in a Speakeasy-style basement bar, we conjure up the world of unfired clay whilst offering cocktails served in curious ceramic vessels by bartenders in potters’ leather aprons.
PROJECT SCOPE:
Brand Positioning
Brand Narrative
Brand Identity
Signage and Wayfinding
Custom Artwork
Restaurant Collateral
SUPPER CLUB, DARLINGHURST
TATLER
In a special location laden with history at the centre of Sydney’s colourful Darlinghurst, we worked closely with owners to develop a brand voice and narrative that we could weave throughout the venue, uniting a variety of F&B offerings and event spaces. And so the Ringmaster was born.
PROJECT SCOPE:
Brand Identity
Architectural Signage
Restaurant collateral
Website
TERRACE CAFE-BAR
GOODWILL
SOCIETY
The Goodwill Society is a cafe and restaurant in the vibrant heart of Darlinghurst. The owners wanted a brand presence that communicated a fresh take on the cafe idea where good ideas and good food can connect.
PROJECT SCOPE:
Brand Identity
Signage and Environment
Restaurant collateral
Take away packaging
Websites and digital
Merchandise and retail
MIDCENTURY AIRPORT HOTEL, NZ
BRENTWOOD
HOTEL
The Brentwood Hotel in Wellington is undergoing a major renovation to return its design aesthetic to its classic mid-century roots. With a narrative inspired by The Rolling Stones’s visit in the 60s, we have created a refreshingly playful new brand identity.
PROJECT SCOPE:
Brand Identity
Hotel Collateral
Signage and Wayfinding
Marketing collateral
Merchandise and retail
VIETNAMESE EATERY, BALI
SAIGON
STREET
Saigon Street is a popular Vietnamese street-food restaurant in Petitenget, Bali. We created the brand identity, restaurant collateral, take-out packaging and signage.
PROJECT SCOPE:
Brand Identity
Hotel Collateral
Signage and Wayfinding
Marketing collateral
Websites and digital
Merchandise and retail
COMMERCIAL SUITES
MERCHANT
Commercial Suites adjacent to Martin Place in the heart of Sydney’s CBD, Merchant is the leading the wave of apartment-style offices for the ideal work-life balance. We drew inspiration for name and narrative from the historic site, where Australia’s early merchants warehoused and traded goods.
PROJECT SCOPE:
Brand Identity
Naming
Architectural Signage
Website
OUR SERVICES
BRAND STRATEGY
Brand Workshop
Customer Personas
Competitor Research
Positioning, Purpose, Persona
Naming Strategy
Brand Narrative
Marketing Strategy
BRAND IDENTITY
Visual Identity
Verbal Identity
Brand Architecture
Brand Guidelines
Brand Toolkit
Taglines + Key messages
Art Direction
Campaign Direction
Photography + Video
DIGITAL
UX/UI design
Custom WordPress websites
Shopify websites
WooCommerce websites
Technical SEO
Motion design
Social creative guidelines
PLACEMAKING
Signage + wayfinding
Architectural signage
Statutory signage
Placemaking
Interior design collaboration
Retail POS display
PACKAGING + PRINT
Retail packaging
eCommerce packaging
Marketing collateral
Business collateral
Book + Publication design
Restaurant collateral
Hotel collateral
OUR TEAM
KIRSTY LUDBROOK
Kirsty Ludbrook is a award-winning brand designer and strategist with 30 years experience. She has extensive expertise across lifestyle, hospitality and wellness clients. Her passion is to create and execute compelling narratives that connect companies with customers and nurture longterm loyalty. Named one of Australia’s Top 10 creatives by the Bulletin magazine, awarded by AGDA and DMA, and nominated Young Business Woman of the Year, Kirsty distills 30 years of experience into creatively intelligent results. Kirsty is a keen learner who pursues professional advancement course such as the AWARD School (Aus), Ritson Marketing Mini-MBA (UK) and the Brand Masters Guild (NY).
Linkedin ⟶
RICHARD LUDBROOK
Richard Ludbrook is an experienced web developer with close to 200 website projects completed for leading Australian companies. Richard is also a professional photography with extensive experience shooting food, lifestyle and interiors for magazines such as Vogue Entertaining, Vogue Living, and Architecture and Interiors, as well as major commercial clients. Richard co-founded and ran the largest photographic studio complex in Australia, Sun Studios (now owned by Canon). Richard approaches all projects from the point of view of the business owner and has a focus on straight-forward user experience.
Linkedin ⟶
WORK
Contact
85 William St, Level 2
Darlinghurst, Sydney
NSW 2010 Australia
email us >
Services
Brand strategy
Brand identity
Brand environment
Websites + eCommerce
Photography + video
Content marketing
Packaging
Print + editorial
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