The Park, Darlinghurst
LGBTQI+ venues throughout East Sydney have been disappearing in recent years, leaving a gap in the places where our diverse community can safely congregate. Our client wanted to create a comfortable, safe space for all-day share dining and all night grooving. Originally slated to open in July, lockdown has delayed opening.
We developed the concept of "The Park" — an urban sanctuary that welcomes all. Collaborating with local artist Camille Ormandy, our brand identity centres around a series of portraits of the diverse characters from the neighbourhood, expressed across restaurant collateral, internal murals and fresh, readily updatable iterations across marketing communications.
The Prince of Darlinghurst
The Prince, the self-professed black sheep of the family, left his homeland in search of adventure. His travels took him far and wide, before settling into the fey neighbourhood of East Sydney. It was here he was delighted to find his people. Diverse in temperament and in nature, the various tribes of Darlinghurst come together regularly to play and partake of food and drink and shared rituals of celebration.
Deeply moved by the sociable nature shown by these differing tribes, the Prince of Darlinghurst made it his life’s mission to create an urban sanctuary in their honour to be known, simply, as The Park.
Murals and installations