The Park, Darlinghurst
LGBTQI+ venues throughout East Sydney have been disappearing in recent years, leaving a gap in the places where our diverse community can safely congregate. Our client wanted to create a comfortable, safe space for all-day share dining and all night grooving. Originally slated to open in July, lockdown has delayed opening.
We developed the concept of "The Park" — an urban sanctuary that welcomes all. Collaborating with local artist Camille Ormandy, our brand identity centres around a series of portraits of the diverse characters from the neighbourhood, expressed across restaurant collateral, internal murals and fresh, readily updatable iterations across marketing communications.
The Prince of Darlinghurst
The Prince, the self-professed black sheep of the family, left his homeland in search of adventure. His travels took him far and wide, before settling into the fey neighbourhood of East Sydney. It was here he was delighted to find his people. Diverse in temperament and in nature, the various tribes of Darlinghurst come together regularly to play and partake of food and drink and shared rituals of celebration.
Deeply moved by the sociable nature shown by these differing tribes, the Prince of Darlinghurst made it his life’s mission to create an urban sanctuary in their honour to be known, simply, as The Park.
Project Scope
Brand Identity
Custom artwork
Interior Concepts
Murals and installations
Restaurant Collateral
Marketing Collateral
Website
Social Content
Photography
Credits
Creative Direction
Kirsty Ludbrook
Design
Kirsty Ludbrook
Illustration
Camille Ormandy
Wordpress Website
Richard Ludbrook
WORK
Contact
85 William St, Level 2
Darlinghurst, Sydney
NSW 2010 Australia
email us >
Services
Brand strategy
Brand identity
Brand environment
Websites + eCommerce
Photography + video
Content marketing
Packaging
Print + editorial