alice McCALL
Australian fashion label alice McCALL engaged us for a sophistocated re-brand ahead of their international expansion.
Re-branding for global success.
The label Alice McCALL is a success story in the Australian fashion industry. Built on a reputation for its feminine, chic and bohemian style, the brand has seen rapid growth in the past couple of years.
To prepare the company for expansion and the launch of new stores in Asia and the US, Kirsty Ludbrook was approached to refresh the brand’s visual identity, digital marketing, sales materials, packaging and instore brand experience.
Exploding onto the international scene.
Alice McCALL has since enjoyed rapid growth, expanding to 11 new stores across the country, 40% online growth year on year, with 1 in 3 online purchases being shipped overseas. New wholesale accounts with Liberty London, Harvey Nichols and Moda Operandi and Net a Porter have only increased their formidable reach.
I have enjoyed an enduring relationship with the brand, ensuring a consistent application of the brand evolving throughout digital, print and instore experiences that has contributed to a far-reaching business growth.
Re-branding for global success.
The label alice McCALL is a success story in the Australian fashion industry. Built on a reputation for its feminine, chic and bohemian style, the brand has seen rapid growth in the past couple of years.
To prepare the company for expansion and the launch of new stores in Asia and the US, Kirsty Ludbrook was approached to refresh the brand’s visual identity, digital marketing, sales materials, packaging and instore brand experience.
Re-branding for global success.
The label alice McCALL is a success story in the Australian fashion industry. Built on a reputation for its feminine, chic and bohemian style, the brand has seen rapid growth in the past couple of years.
To prepare the company for expansion and the launch of new stores in Asia and the US, Kirsty Ludbrook was approached to refresh the brand’s visual identity, digital marketing, sales materials, packaging and instore brand experience.
Project Scope
Re-Brand
Brand Guidelines
Packaging
Digital Marketing
Billboard & Outdoor
Credits
Creative Direction
Kirsty Ludbrook
Branding
Kirsty Ludbrook
Brand Guidelines
Kirsty Ludbrook
Packaging
Kirsty Ludbrook
Digital Marketing Creative
Kirsty Ludbrook
Credits
Brand workshop, positioning & personality
Kirsty Ludbrook
Logo & Visual Identity
Kirsty Ludbrook
Brand Guidelines
Kirsty Ludbrook
WORK
Contact
85 William St, Level 2
Darlinghurst, Sydney
NSW 2010 Australia
email us >
Services
Brand strategy
Brand identity
Brand environment
Websites + eCommerce
Photography + video
Content marketing
Packaging
Print + editorial