
ALICE MCCALL
Kirsty Ludbrook has had a longstanding creative partnership with Alice McCall and her brand, supporting its evolution across key moments and campaigns. Working closely with Alice, Kirsty takes on the role of Art Director during campaign shoots—guiding the visual narrative, refining the styling, and ensuring that every frame aligns seamlessly with the brand’s distinctive aesthetic.
Beyond the shoot, Kirsty also oversees the immediate layout of campaign imagery and look-books in real time as the photographs are captured—bringing a cohesive editorial structure to each collection’s launch. This agile, hands-on approach ensures that every campaign is cohesive, visually striking, and aligned with the global vision of the brand.
Scope
Art direction
Image retouching
Campaign design
Look-book layout
Look-book production
VIEW MORE PROJECTS
Large, complex catalogue website for premium wholesale furniture company.
Environmental graphics and brand storytelling for Subaru dealerships across Australia. A human-centred retail experience designed to create moments of joy, strengthen community, and redefine the car-buying experience for the 21st century.
Rebranding and packaging design for one of Australia's most established essential oil and aromatherapy brands.
Website design and digital portfolio platform for Australia's most respected hospitality interior design studio.
The Standard Store have been retailing niche fashion in Sydney and Melbourne for over 20 years. They approached us during the Covid lockdown for a new website and brand refresh. The new site immediately attracted more traffic and online sales nearly doubled.
Developing a holistic wellness brand identity into a hotel experience eco-system.
Pared back sophistication for a Double Bay favourite.
















