Alice McCALL is one of Australia’s most iconic fashion labels, celebrated for its distinctive blend of femininity, playfulness and bohemian elegance. As the brand prepared for international expansion, we were engaged to lead a sophisticated rebrand that would reflect its growing global ambition while honouring its established DNA. With a strong domestic following and a sharp rise in digital growth, Alice McCALL sought a revitalised brand identity that would resonate across new markets in Asia, the US, and Europe. We refreshed every touchpoint—from visual identity and packaging to digital marketing, sales tools and in-store brand environments—ensuring a cohesive and elevated presence across both physical and digital spaces.

With our long-term partnerships we are often entrusted with designing key brand touch-points—including event invitations, launch materials, and campaign moments. Each design is crafted to capture the spirit of the collection it celebrates, ensuring a seamless extension of the brand’s distinctive identity.

From intimate VIP previews to large-scale runway shows, our invitation designs balance sophistication and creativity—setting the tone for the event experience from the very first interaction.