InCounsel Legal
InCounsel Legal is a platform offering a curated network of trusted legal professionals, designed to support small businesses, in-house general counsel, and organisations seeking flexible legal services. Originally established in the UK, InCounsel Legal approached us to guide the evolution of their brand for entry into the Australian market.
Our role was to reposition the brand with a name and identity that would resonate with Australian business owners while remaining aligned with the values and structure of the original platform. The result is a refreshed brand tailored to the unique demands of the Australian legal landscape — confident, contemporary, and built around accessibility, trust, and expert support.
Scope
Naming
Brand identity
Brand guidelines
Merchandise design
Business collateral
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