THE STANDARD STORE
Brand refresh and Shopify ecommerce website design for an independent fashion retailer in Sydney and Melbourne.
The Standard Store is an independent fashion retailer founded by Nicola and Orlando Reindorf in 2011. With boutiques in Sydney’s Surry Hills and Melbourne’s Fitzroy, the business has built a loyal following for its carefully curated collection of international fashion labels, accessories and lifestyle products.
Known for discovering distinctive designers from Europe, Scandinavia and the United States, The Standard Store offers an alternative to mainstream fashion retail.
Ludbrook Agency was engaged to refresh the brand’s digital presentation and design and develop a new Shopify ecommerce website. The objective was to translate the personality of its physical stores into a stronger online shopping experience, supporting both the brand and its growing ecommerce business.
Following the launch, online sales more than doubled.
Scope
Brand Refresh
Creative Direction
Website Design
Shopify Development
Ecommerce Website
The Challenge
Translating a distinctive independent fashion brand into a compelling online retail experience.
The Standard Store had established a strong identity through its carefully edited product selection, individual approach to fashion and characterful physical stores.
The challenge was to bring that same personality into its digital presence while creating a more effective platform for online sales.
The new website needed to showcase an evolving collection of international fashion labels, accommodate both menswear and womenswear, and make it easy for customers to discover products across an extensive catalogue.
Just as importantly, the design needed to retain the individuality that had made The Standard Store successful, rather than adopting the generic visual language of many fashion ecommerce websites.
BRAND REFRESH & CREATIVE DIRECTION
A confident visual identity for independent fashion retail.
The creative approach focused on strengthening the brand’s online presence without losing the character that defined it.
The Standard Store’s appeal comes from its distinctive point of view: an independent retailer with an international outlook, a strong understanding of fashion and an instinct for discovering labels beyond the mainstream.
Our approach was to let that character lead the design, creating a confident visual environment in which photography, typography and the product collections could take centre stage.
The resulting direction balances editorial personality with the clarity required of a successful ecommerce business.
SALES PERFORMANCE AFTER LAUNCH OF NEW SITE
The brand refresh and new website lead to a dramatic increase in online sales.
SHOPIFY WEBSITE DESIGN, DEVELOPMENT & RESULTS
Combining an editorial fashion experience with the practical demands of ecommerce.
The new Shopify website was designed to present The Standard Store’s extensive collection of independent international labels in an engaging, accessible and commercially effective way.
The design brings together brand storytelling and product discovery, giving customers a clear path through menswear, womenswear, accessories and individual designer collections.
Particular attention was given to creating a visual experience that could accommodate changing collections and seasonal content while maintaining a consistent brand identity.
Built on Shopify, the website provides a dedicated ecommerce platform for the business, supporting its online retail operations alongside its established Sydney and Melbourne boutiques.
The refreshed brand presentation and new Shopify website delivered more than a visual improvement.
Following the launch, The Standard Store reported that online sales had more than doubled, demonstrating the commercial value of bringing strong creative direction together with effective ecommerce website design.
The project illustrates how an independent fashion retailer can maintain its individuality while building a digital platform that supports measurable business growth.
TESTIMONIAL
“We absolutely LOVE our new Shopify site, thank you so much for understanding our goals, and delivering a site that not only nailed our brief but went above and beyond our expectations. Ludbrook Agency has technical expertise, and a creative design aesthetic, which is paramount when trying to stand out in an oversaturated e-commerce environment.
It was a real pleasure working alongside you, and thank you so much for delivering a brilliant new website so quickly and efficiently. The feedback from our customers has been super positive, and we have seen an upswing in sales already.”
