ALICE MCCALL
Kirsty Ludbrook has had a longstanding creative partnership with Alice McCall and her brand, supporting its evolution across key moments and campaigns. Working closely with Alice, Kirsty takes on the role of Art Director during campaign shoots—guiding the visual narrative, refining the styling, and ensuring that every frame aligns seamlessly with the brand’s distinctive aesthetic.
Beyond the shoot, Kirsty also oversees the immediate layout of campaign imagery and look-books in real time as the photographs are captured—bringing a cohesive editorial structure to each collection’s launch. This agile, hands-on approach ensures that every campaign is cohesive, visually striking, and aligned with the global vision of the brand.
Scope
Art direction
Image retouching
Campaign design
Look-book layout
Look-book production
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Rebranding and packaging design for one of Australia's most established essential oil and aromatherapy brands.
Brand identity, packaging design and campaign photography for an Australian wellness supplement company focused gut health, hair, skin and nails.
Brand identity and website design for a European textile and fabric distributor serving the architectural and interior design market.
Brand strategy and visual identity for Criniti’s, a family-owned Italian-Australian restaurant group. A refreshed, flexible brand system designed to honour legacy while supporting national expansion across Australia.
