IN ESSENCE
*
BEAUTY & WELLNESS
BRANDING
We craft differentiated, personality-driven beauty and wellness brands by developing strategies to find white spaces in the market.
Our approach fosters seamless engagement — from unique packaging concepts and following through into the digital, and retail environments, ensuring consistency and deep resonance with customers.
FEATURED PROJECTS
SENSORY WELLNESS
IN ESSENCE
Centred around our central idea, “Sensory wellness in every drop,” our rebrand created a newly differentiated positioning, elevated the aesthetic with evocative imagery, distinctive typography, tactile packaging, and a redesigned point of sale experience. The sharpening of their brand message, verbal identity and visual identity delivers a cross-platform consistency.
PROJECT SCOPE:
Brand Strategy
Brand Identity
Brand Guidelines
Retail POS Display
Packaging Design
Marketing Collateral
FUN IN THE SUN SINCE 1977
LE TAN
An iconic Australian brand for nearly 50 years, our rebrand for Le Tan embraces a nostalgic but fresh and contemporary appeal. Innovation is paramount in the minds of the customer in the SPF suncare and sunless tanning categories.
PROJECT SCOPE:
Brand Strategy
Brand Identity
Brand Guidelines
Retail POS Display
Packaging Design
Marketing Collateral
BEAUTY FROM THE INSIDE OUT
OPTY.NC
A multi award-winning nutritional supplement addressing the gut-skin connection, OPTY.NC wanted to appeal more to the beauty market. We strategically centred the new identity around the core concept "Optimal Beauty from the Inside Out". From specialist printing techniques on packaging to graphic executions in digital spaces, we ensured this key message is reinforced consistently in every execution.
PROJECT SCOPE:
Brand Positioning
Brand Narrative
Brand Identity
Signage and Wayfinding
Custom Artwork
Restaurant Collateral
BOTANICAL SKINCARE
ENFANTS
PARADIS
Our own brand and retail store in Bali, Enfants Paradis was a luxury botanical skincare range targeting the needs of travel beauty. The range includes botanical skincare, silk kimonos, sleepwear, and travel bags. We created this brand and ran a shop and wholesale business, selling to Europe, US, Middle East and Australiasia.
PROJECT SCOPE:
Product Development
Brand Identity
Photography
Store Design
E-Commerce Site
Marketing Collateral
CANNIBIS HOME DELIVERY, CALIFORNIA
WE ROLL UP
Kid Cashmere is a luxurious line of loungewear. To create a standout presence online, we were commissioned to create imagery which would showcase the quality and luxurious comfort their collection.
PROJECT SCOPE:
Photography
Lookbook
Website imagery
FRESH & SEASONAL VODKA
LUXAROMA
A subscription model vodka service, Vitek Vodka offers seasonal, fresh ingredients delivered straight to your door. Bottles feature clear panels to show the fresh ingredients. A unique unboxing experience was designed for gift appeal to bring a sense of occasion to any at-home events.
PROJECT SCOPE:
Brand Identity
Brand Architecture
Packaging Design
Website
FRESH & SEASONAL VODKA
SHAWN LEE
SALON
A subscription model vodka service, Vitek Vodka offers seasonal, fresh ingredients delivered straight to your door. Bottles feature clear panels to show the fresh ingredients. A unique unboxing experience was designed for gift appeal to bring a sense of occasion to any at-home events.
PROJECT SCOPE:
Brand Identity
Brand Architecture
Packaging Design
Website
NUTRITIONAL SUPPLEMENT
SIMPLE
COMPLEX
Targeting the health needs of busy middle-aged women, Simple Complex aims to make wellbeing simple, by providing a complex nutrient-rich formulation in an easy to take single daily dose.
PROJECT SCOPE:
Brand Strategy
Brand Identity
Packaging Design
View project ⟶
OUR SERVICES
BRAND STRATEGY
Brand Workshop
Customer Personas
Competitor Research
Positioning, Purpose, Persona
Naming Strategy
Brand Narrative
Taglines + Key messages
Marketing Roadmap
BRAND IDENTITY
Visual Identity
Verbal Identity
Brand Architecture
Brand Guidelines
Brand Toolkit
Art Direction
Campaign Direction
Photography + Video
DIGITAL
UX/UI design
Custom WordPress websites
Shopify websites
WooCommerce websites
Technical SEO
Motion design
Social creative guidelines
PLACEMAKING
Signage + wayfinding
Architectural signage
Statutory signage
Placemaking
Interior design collaboration
Retail POS display
PACKAGING + PRINT
Retail packaging
eCommerce packaging
Marketing collateral
Business collateral
Book+Publication design
Custom Artworks
Hotel collateral
OUR TEAM
KIRSTY LUDBROOK
Kirsty Ludbrook is a award-winning brand designer and strategist with 30 years experience. She has extensive expertise across lifestyle, hospitality and wellness clients. Her passion is to create and execute compelling narratives that connect companies with customers and nurture longterm loyalty. Named one of Australia’s Top 10 creatives by the Bulletin magazine, awarded by AGDA and DMA, and nominated Young Business Woman of the Year, Kirsty distills 30 years of experience into creatively intelligent results. Kirsty is a keen learner who pursues professional advancement course such as the AWARD School (Aus), Ritson Marketing Mini-MBA (UK) and the Brand Masters Guild (NY).
Linkedin ⟶
RICHARD LUDBROOK
Richard Ludbrook is an experienced web developer with close to 200 website projects completed for leading Australian companies. Richard is also a professional photography with extensive experience shooting food, lifestyle and interiors for magazines such as Vogue Entertaining, Vogue Living, and Architecture and Interiors, as well as major commercial clients. Richard co-founded and ran the largest photographic studio complex in Australia, Sun Studios (now owned by Canon). Richard approaches all projects from the point of view of the business owner and has a focus on straight-forward user experience.
Linkedin ⟶
LIFESTYLE PORTFOLIO
Contact
85 William St, Level 2
Darlinghurst, Sydney
NSW 2010 Australia
email us >
Services
Brand strategy
Brand identity
Brand environment
Websites + eCommerce
Photography + video
Content marketing
Packaging
Print + editorial
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