Shaun Lee Salon is a boutique hair studio located in Sydney’s exclusive Double Bay, offering a premium, personalised experience in a sophisticated setting. Known for its contemporary approach and expert stylists, the salon caters to a discerning clientele seeking elevated service and precision styling. We were engaged to create a minimal yet luxurious brand identity that reflects the salon’s values: elegance, attention to detail, and a high standard of craftsmanship. The creative direction focused on clean typography, a restrained monochrome palette, and subtle design cues that evoke professionalism and refinement. The visual identity was extended across print collateral and digital assets, including signage, appointment cards, and a cohesive social media presence—ensuring every touchpoint reinforces the Shaun Lee experience. The result is a brand that feels quietly confident, aligning seamlessly with the salon’s premium positioning and commitment to quality.