LOFLY TUCKSHOP
LoFly Tuckshop is a vibrant, Asian street-food-style grill nestled in Sydney’s eclectic Potts Point. Inspired by hawker markets and local late-night eats, LoFly delivers big flavours in a fun, no-fuss setting—designed to be fast, affordable, and full of personality. We were brought on to craft a bold, energetic brand identity that captures the spirit of the tuckshop: casual, cheeky, and always buzzing. The visual language combines punchy colours, playful typography, and nostalgic street-food references, creating a brand that feels fresh and unapologetically fun. From signage to takeaway packaging, every design element was created to stand out in a busy neighbourhood filled with character. The result is a lively brand that communicates flavour, affordability, and a good time.
Scope
Branding
Restaurant collateral
Menu design
Animation design
Digital assets
VIEW MORE PROJECTS
Brand creation and retail experience for Enfants Paradis, a luxury skincare and travel lifestyle brand founded in Bali. A refined, globally positioned brand encompassing packaging, product design, retail, e-commerce and marketing, with distribution across Europe, the Middle East and Asia.
The Standard Store have been retailing niche fashion in Sydney and Melbourne for over 20 years. They approached us during the Covid lockdown for a new website and brand refresh. The new site immediately attracted more traffic and online sales nearly doubled.
Brand identity and visual system for The Shorty Hotel, a heritage CBD destination housed in an 1890s ceramics warehouse. A modular brand language inspired by maker’s marks, botanical ceramics and bold colour, bringing history and contemporary hospitality together.
