SUN STUDIOS AUSTRALIA
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LIFESTYLE BRANDING
We create distinctive brands for our premium lifestyle clients, from beverages to jewellery & fashion, exuding personalities that resonate with audiences and reflect their aspirations. Our approach integrates innovative visual identity, packaging design, and digital storytelling, ensuring cohesive and impactful brand experiences.
Through immersive retail and online presences, we create touchpoints that drive emotional connections, establish brand authority, and attract the right customer to achieve long-term success.
FEATURED PROJECTS
PHOTOGRAPHIC STUDIOS
SUN
STUDIOS
Founded by our own Richard Ludbrook, Sun Studios was Australia's most successful professional studio complex in Australia. We developed the brand identity, from business collateral to wayfinding, ongoing marketing and advertising collateral.
PROJECT SCOPE:
Brand Identity
Print Advertising
Event Identities
Architectural Signage
Marketing Collateral
Website
AUSTRALIAN FASHION ICON
ALICE
MC.CALL
The iconic Australian label Alice McCALL was built on its reputation for its feminine, chic and bohemian style, the brand has seen rapid growth in the past couple of years. To prepare the company for expansion and the launch of new stores in Asia and the US, we were approached to refresh the brand’s visual identity, digital marketing, sales materials, packaging and instore brand experience.
PROJECT SCOPE:
Brand refresh
Brand guidelines
Packaging
Digital marketing
Billboard & outdoor
Social media creative
ELECTRIC BAMBOO BIKES
EWABI
Founded by successful entrepreneur Mark Donovan, Ewabi manufacture sustainable bamboo bikes. We developed the name and brand to clearly communicate the message of innovation and sustainability.
PROJECT SCOPE:
Brand Identity
Architectural Signage
Restaurant collateral
Website
PREMIUM DIAMON JEWELLERY
BENSIMON
Bensimon Diamonds is a luxury online jewellery brand with cult appeal. We created a unique ring-finder iOS app, shot product, campaign and social photography inhouse, designed and built a responsive website, and designed e-commerce un-boxing experiences.
PROJECT SCOPE:
Creative Direction
App UX/UI & Build
Responsive Website
Product Photography
Editorial Photography
BOUTIQUE AUSTRALIAN WINE
AURA ROSE
Aura Rosé is a premium Australian wine. With a summery vibe, we sought to create a brand and packaging that would appeal in an urban environment as much as by the water.
PROJECT SCOPE:
Branding
Packaging
Photography
Website
Event invitation
Event signage
NATIVE AUSTRALIAN HONEY
THE HONEY THIEF
Award-winning honey from Southern Highlands in NSW, this boutique brand creates honey alchemy by combining big flavours with good branding.
PROJECT SCOPE:
Brand Identity
Packaging
Website
Retail Signage
View project ⟶
CAMPAIGN PHOTOGRAPHY
GREW & CO
Grew & Co. is a luxury jewellery company renowned for their unique and stunning diamond rings. We were approached to create campaign imagery for the brand.
PROJECT SCOPE:
Art Direction
Styling
Photography
Post production
COFFEE TREATS
BITESIZE
Bitesize Coffee Treats supply hotels, cafes, and offices with delicious traditional biscuits. We designed new packaging to give them more impactful digital and retail presence.
PROJECT SCOPE:
Brand Identity
Packaging Design
Digital Design
LOUNGEWEAR & HOMEWARE
KID CASHMERE
Kid Cashmere is a luxurious line of loungewear. To create a standout presence online, we were commissioned to create imagery which would showcase the quality and luxurious comfort their collection.
PROJECT SCOPE:
Photography
Lookbook
Website imagery
PERMANENT ART INSTALLATION
SWAROVSKI
Inspired by the Aurora Borealis, we created a permanent art installation for the Swarovski Australian Head office. The lighting installaton loops through a hypnotic and soothing experience that aims to recreate the the effect of the Borealis.
PROJECT SCOPE:
Artwork Concept
Artwork Design
Production Management
FRESH & SEASONAL VODKA
VITEK
VODKA
A subscription model vodka service, Vitek Vodka offers seasonal, fresh ingredients delivered straight to your door. Bottles feature clear panels to show the fresh ingredients. A unique unboxing experience was designed for gift appeal to bring a sense of occasion to any at-home events.
PROJECT SCOPE:
Brand Identity
Brand Architecture
Packaging Design
Website
RESORT SWIM
ZAPHINA
A stand-out resort swim label with global resort fashion appeal, Zaphina approached us to deliver an unabashedly distinctive brand strategy to help be differentiated in the crowded swimwear market.
PROJECT SCOPE:
Brand Strategy
Brand Identity
Brand Guidelines
Packaging Design
Shopify Website
AWARD-WINNING BOUTIQUE BEER
BARONS
BREWING
We crafted the character of the Baron — dashing, with a whole lot cheekiness. Infusing the aviation theme with a dose of steampunk and a dash of constructivism, the new logo system was delivered with a colour palette to differentiate the flavour variants, creating a cohesive identity to stand out on shelf.
PROJECT SCOPE:
Brand Strategy
Identity
Architectural Signage
Restaurant collateral
Website
OUR SERVICES
BRAND STRATEGY
Brand Workshop
Customer Personas
Competitor Research
Positioning, Purpose, Persona
Naming Strategy
Brand Narrative
Taglines + Key messages
Marketing Roadmap
BRAND IDENTITY
Visual Identity
Verbal Identity
Brand Architecture
Brand Guidelines
Brand Toolkit
Art Direction
Campaign Direction
Photography + Video
DIGITAL
UX/UI design
Custom WordPress websites
Shopify websites
WooCommerce websites
Technical SEO
Motion design
Social creative guidelines
PLACEMAKING
Signage + wayfinding
Architectural signage
Statutory signage
Placemaking
Interior design collaboration
Retail POS display
PACKAGING + PRINT
Retail packaging
eCommerce packaging
Marketing collateral
Business collateral
Book+Publication design
Custom Artworks
Hotel collateral
OUR TEAM
KIRSTY LUDBROOK
Kirsty Ludbrook is a award-winning brand designer and strategist with 30 years experience. She has extensive expertise across lifestyle, hospitality and wellness clients. Her passion is to create and execute compelling narratives that connect companies with customers and nurture longterm loyalty. Named one of Australia’s Top 10 creatives by the Bulletin magazine, awarded by AGDA and DMA, and nominated Young Business Woman of the Year, Kirsty distills 30 years of experience into creatively intelligent results. Kirsty is a keen learner who pursues professional advancement course such as the AWARD School (Aus), Ritson Marketing Mini-MBA (UK) and the Brand Masters Guild (NY).
Linkedin ⟶
RICHARD LUDBROOK
Richard Ludbrook is an experienced web developer with close to 200 website projects completed for leading Australian companies. Richard is also a professional photography with extensive experience shooting food, lifestyle and interiors for magazines such as Vogue Entertaining, Vogue Living, and Architecture and Interiors, as well as major commercial clients. Richard co-founded and ran the largest photographic studio complex in Australia, Sun Studios (now owned by Canon). Richard approaches all projects from the point of view of the business owner and has a focus on straight-forward user experience.
Linkedin ⟶
LIFESTYLE PORTFOLIO
Contact
85 William St, Level 2
Darlinghurst, Sydney
NSW 2010 Australia
email us >
Services
Brand strategy
Brand identity
Brand environment
Websites + eCommerce
Photography + video
Content marketing
Packaging
Print + editorial
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