In Essence

In Essence has been loved for over 40 years for delivering transportive sensory experiences. Our brand strategy delivered the core brand idea, “Sensory wellness in every drop”. With a newly differentiated positioning, we elevated the In Essence aesthetic with evocative imagery, distinctive typography, tactile packaging, and a redesigned point of sale experience. The sharpening of their brand message, verbal identity and visual identity delivers a cross-platform consistency.

Scope

Brand Strategy
Brand Identity
Brand Guidelines
Retail POS Display
Packaging Design
Marketing Collateral

VISUAL IDENTITY & PACKAGING

Brand identity systems, from logo to typography. Packaging design with a focus on impact and function. Sustainable and regulatory-consclous oackacina solutions.

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VISUAL IDENTITY & PACKAGING

Brand identity systems, from logo to typography. Packaging design with a focus on impact and function. Sustainable and regulatory-consclous oackacina solutions.

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VISUAL IDENTITY & PACKAGING

Brand identity systems, from logo to typography. Packaging design with a focus on impact and function. Sustainable and regulatory-consclous oackacina solutions.