Luxaroma provides skilled expertise in candle fragrance to help customers express their unique character & creativity, with the aim to be the Australian and International Gold Standard in candle fragrance, through passionate artisan drive for outstanding quality, service and price. With a newly differentiated positioning, we elevated the In Essence aesthetic with evocative imagery, distinctive typography, tactile packaging, and a redesigned point of sale experience. The sharpening of their brand message, verbal identity and visual identity delivers a cross-platform consistency.