LUXAROMA
Luxaroma provides skilled expertise in candle fragrance to help customers express their unique character & creativity, with the aim to be the Australian and International Gold Standard in candle fragrance, through passionate artisan drive for outstanding quality, service and price. With a newly differentiated positioning, we elevated the In Essence aesthetic with evocative imagery, distinctive typography, tactile packaging, and a redesigned point of sale experience. The sharpening of their brand message, verbal identity and visual identity delivers a cross-platform consistency.
Scope
Brand identity
Business collateral
Website
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Modern brand refresh for iconic Australian skincare brand. A confident, contemporary identity celebrating Australian sun culture across packaging, campaign and digital touchpoints.
Rebranding and packaging design for one of Australia's most established essential oil and aromatherapy brands.
