Saigon Street is a well-loved Vietnamese street-food restaurant located in the heart of Petitenget, Bali. Known for its bold flavours, bustling atmosphere, and modern take on traditional Vietnamese dishes, it’s a go-to destination for locals and visitors seeking authentic, high-energy dining. We were engaged to create a full brand identity that captured the essence of Vietnamese street culture while resonating with Bali’s cosmopolitan dining scene. The result is a brand that feels spirited, layered, and full of life.

The visual identity fuses vintage Saigon references with contemporary design—blending hand-drawn elements, vibrant colour palettes, and custom typography to reflect both heritage and modernity. From menus and takeaway packaging to signage and wayfinding, every touchpoint was considered to enhance the dining experience and convey a sense of organised chaos typical of the streets of Ho Chi Minh. This project was about more than just design—it was about bringing energy, soul, and cultural storytelling to every detail of the restaurant’s environment.