LUCHETTI KRELLE

Luchetti Krelle is an award-winning interior architecture and design studio known for some of Australia’s most memorable restaurants, bars and hospitality spaces. Founded by Rachel Luchetti and Stuart Krelle, the studio has built an extensive body of work defined by bold concepts, refined detail and a highly individual response to each project.

Ludbrook Agency designed and developed a new website that placed this work at the centre of the experience. Created specifically as an architecture portfolio website, it gives Luchetti Krelle a clear and flexible way to present its projects, studio profile and extensive press coverage while allowing the character of each interior to remain distinct. The completed site includes Selected Work, Studio, News and Contact sections.

Luchetti Krelle had accumulated a large portfolio spanning restaurants, bars, hotels and other hospitality environments. Each project had its own narrative, visual language and collection of photography, so the website needed to accommodate considerable variety without becoming visually fragmented.

The challenge was not simply to display more projects. It was to create a structure that made a substantial archive easy to explore while preserving the individuality of every interior. As with the best website design for architects, the navigation and interface needed to remain quiet enough for the work itself to command attention.

The website also had to serve different audiences. Potential clients needed to understand the depth and calibre of the studio’s experience, while journalists, collaborators and design-industry visitors required quick access to specific projects, studio information and current press.

The design began with the character of Luchetti Krelle’s interiors: confident, atmospheric and rich in detail. Rather than compete with that work, we developed a restrained digital framework built around scale, space, typography and movement.

The system allows photography to change dramatically from project to project without weakening the overall identity of the website. Clear hierarchies and consistent project templates create continuity, while flexible image layouts give each body of work enough room to establish its own mood.

This balance was central to the architecture firm website design. The website needed to feel recognisably Luchetti Krelle while avoiding a visual formula that would make very different hospitality projects appear the same.

The website is organised around a Selected Work portfolio supported by Studio, News and Contact sections.   Visitors can move quickly through the studio’s work or spend time exploring individual projects through large-scale photography and carefully paced layouts.

Project pages were designed to support different amounts and formats of content, allowing the studio to present major photographic studies as well as smaller or more focused projects. This flexibility also makes it easier for the Luchetti Krelle team to maintain and expand the portfolio as new work is completed.

A dedicated News archive brings together the studio’s substantial media coverage, creating a record of awards, reviews and editorial recognition without overwhelming the main project experience. The WordPress build also includes Mailchimp integration and an archive site, giving the studio practical control over its content. The original Ludbrook Agency project page records the scope as website design, WordPress development, UX/UI, Mailchimp integration and archive development.

The completed website gives Luchetti Krelle a confident digital presence that reflects the standing of the studio and the quality of its hospitality interiors. It brings a substantial and varied portfolio into a coherent structure while keeping the focus firmly on the work.

The framework continues to support new projects and press coverage as the practice grows. It also provides potential clients with a clear view of Luchetti Krelle’s experience, range and distinctive approach to hospitality design.

The relationship between the two studios remains visible through the website credit, which has continued to introduce Ludbrook Agency to businesses looking for experienced website design for architects, interior designers and other built-environment practices. Luchetti Krelle principal Stuart Krelle described the completed site as an “awesome website” and thanked the agency for bringing it into reality.