Obodo Furniture Website

Choosing furniture for a project involves more than finding the right appearance. Designers and buyers need to understand the available options, review specifications and discuss suitability before making a decision. A furniture website needs to support that investigation while communicating the character of the collections.

Obodo supplies furniture for commercial, contract and residential settings across Australia. Its audience includes retailers, commercial resellers, business owners, designers and project specifiers, with a portfolio spanning international brands and local manufacturing partners.

Our furniture website design brought these different collections into a shared catalogue. The purpose was to make the range accessible and give customers a clear route from initial interest to an informed enquiry.

The project encompassed more than 500 products, downloadable specification sheets and content reserved for approved retailers. This created several layers of information, each serving a different stage of the buying process.

Customers needed to find relevant furniture, examine individual pieces and retain their selections while exploring the wider range. The website also needed to distinguish between information available to everyone and material intended for registered trade customers.

Alongside this functional complexity was a brand question. Obodo represented multiple furniture brands, each with its own character. The website needed to establish Obodo as the business bringing the collections together while allowing those individual identities to remain visible.

The challenge was to make the catalogue feel coherent without making every collection look the same.

The structure supported different ways of exploring the catalogue. Product categories helped visitors begin with a furniture requirement, while brand navigation allowed those familiar with a particular collection to browse directly.

This distinction reflects how trade customers work. Someone furnishing an outdoor space may start with a product type; someone researching a known supplier may start with its name. Both need a logical route to the relevant information.

Our website design and development connected browsing with the next stage of the sales conversation. An enquiry cart allowed customers to collect products of interest and submit them together, providing a starting point for discussion with the Obodo team. Member-only content supported the separate needs of approved retailers.

Photography also played a practical role. A two-day shoot created new imagery to help bring consistency to the presentation of the collections. Within a multi-brand catalogue, a shared photographic approach gives the website continuity while allowing the furniture itself to remain the focus.

The WordPress website brought product discovery, specification downloads, retailer access and enquiries into one platform.

Its commercial purpose extended beyond displaying furniture. Customers could investigate the range and assemble a selection before contacting the business, giving the sales team a clearer picture of their interests.

Owner Robin Laurie’s feedback highlighted the site’s navigation, search and enquiry-cart functionality as central to beginning the sales process. That is a useful measure of the project: how effectively the website supports the work customers and staff need to do.

For Obodo, the connection between visual presentation and practical information was essential. The photography introduced the collections, while the catalogue structure helped visitors move towards a decision.