Evolution Laser Clinics
Evolution Laser Clinics has experienced impressive growth since we first designed the brand identity in 2016. 3 years on, they approached us again to refresh the brand to relaunch with a renewed sense of purpose for franchisees.
To identify a central idea which could be embedded in the minds of the customer, we faciliated a brand positioning workshop. And so our customer value proposition was born:
Nurturing your evolution ... in beauty and life.
To revitalise the brand in the minds of the consumer, and stay relevantin a market that is competitive in contemporary beauty technology, we took a multi-level approach. We updated the language and messaging to better reflect the brand personality, created an new set of graphic devices for consistency across digital and print marketing, revised the secondary colour palette and assigned a unique typeface that would set ELC apart from the competition.
The brand refresh was delivered in the form of a new brand guidelines, to energise and inspire franchisees and customers. We also created a set of marketing templates to ensure consistency across all marketing communications.
Grei Wealth
Management.
To identify a central idea which could be embedded in the minds of the customer, we faciliated a brand positioning workshop. And so our customer value proposition was born:
Nurturing your evolution ... in beauty and life.
To revitalise the brand in the minds of the consumer, and stay relevantin a market that is competitive in contemporary beauty technology, we took a multi-level approach. We updated the language and messaging to better reflect the brand personality, created an new set of graphic devices for consistency across digital and print marketing, revised the secondary colour palette and assigned a unique typeface that would set ELC apart from the competition.
The brand refresh was delivered in the form of a new brand guidelines, to energise and inspire franchisees and customers. We also created a set of marketing templates to ensure consistency across all marketing communications.
Project Scope
Positioning Workshop Facilitation
Brand Identity Refesh
Digital and Print Marketing Templates
Brand Guidelines
Credits
Brand Strategy
Kirsty Ludbrook
Positioning Strategy Workshop
Kirsty Ludbrook + Adrian Stewart
Brand Refresh design
Kirsty Ludbrook
Brand Guidelines
Kirsty Ludbrook
Copywriting
Adrian Stewart
Credits
Brand Strategy
Kirsty Ludbrook
Positioning Co-Creation Workshop
Kirsty Ludbrook + Adrian Stewart
Brand Identity design
Kirsty Ludbrook
Brand Guidelines
Kirsty Ludbrook
Copywriting
Adrian Stewart
WORK
Contact
85 William St, Level 2
Darlinghurst, Sydney
NSW 2010 Australia
email us >
Services
Brand strategy
Brand identity
Brand environment
Websites + eCommerce
Photography + video
Content marketing
Packaging
Print + editorial
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