BRAND
IDENTITY
Brand Positioning
Brand Identity Design
Brand Guidelines
Digital Identity
Website Build
Social Guidelines
Content Creation
Signage & Wayfinding
Retail Identity
For more than thirty years, The Ludbrook Agency has been building brands across wellness, hospitality, lifestyle and architectural industries. Our work is grounded in strategic clarity and exceptional design, creating identities that are both distinctive and enduring. We collaborate with business founders and marketing leaders to define brand positioning and translate it into stunning, cohesive brand systems.
Every project begins with understanding the commercial context and competitive landscape. We analyse audience behaviour, category dynamics and cultural shifts to identify where a brand can occupy a clear and credible space. From there, we develop identity systems, packaging and digital experiences designed to perform consistently across physical and digital touchpoints.
While attentive to emerging trends, sustainability standards and evolving consumer expectations, we do not design for fashion. Our focus is longevity and integrity, ensuring brands can evolve without losing their core values. The result is work that balances strategy and creativity with restraint and precision — brands built to endure, not simply to launch.
BRAND
IDENTITY
For more than thirty years, The Ludbrook Agency has been building brands across wellness, hospitality, lifestyle and architectural industries. Our work is grounded in strategic clarity and exceptional design, creating identities that are both distinctive and enduring. We collaborate with business founders and marketing leaders to define brand positioning and translate it into stunning, cohesive brand systems.
Every project begins with understanding the commercial context and competitive landscape. We analyse audience behaviour, category dynamics and cultural shifts to identify where a brand can occupy a clear and credible space. From there, we develop identity systems, packaging and digital experiences designed to perform consistently across physical and digital touchpoints.
While attentive to emerging trends, sustainability standards and evolving consumer expectations, we do not design for fashion. Our focus is longevity and integrity, ensuring brands can evolve without losing their core values. The result is work that balances strategy and creativity with restraint and precision — brands built to endure, not simply to launch.
Brand Positioning
Brand Identity Design
Brand Guidelines
Digital Identity
Website Build
Social Guidelines
Content Creation
Signage & Wayfinding
Retail Identity
Website design and digital experience for one of Sydney's most iconic waterfront hospitality destinations.
Brand identity and visual system for The Shorty Hotel, a heritage CBD destination housed in an 1890s ceramics warehouse. A modular brand language inspired by maker’s marks, botanical ceramics and bold colour, bringing history and contemporary hospitality together.
Website design and digital portfolio platform for Australia's most respected hospitality interior design studio.
Brand identity and website design for a European textile and fabric distributor serving the architectural and interior design market.
Brand identity, packaging design and campaign photography for an Australian wellness supplement company focused gut health, hair, skin and nails.
Brand strategy, visual identity and e-commerce for Bolo, a sustainable food packaging brand redefining takeaway through reusable rice-husk bowls. A modern, minimal brand system supporting circular design, hospitality use and large-scale distribution.
Brand strategy, visual identity and environmental design for Tatler Super Club, Darlinghurst, Sydney. A bold hospitality brand brought to life through brand environment, menus and restaurant collateral.
Concept developed for Nahji Chu for a sophisticated French Vietnamese restaurant in the heart of Sydney.
Brand strategy and visual identity for Criniti’s, a family-owned Italian-Australian restaurant group. A refreshed, flexible brand system designed to honour legacy while supporting national expansion across Australia.
Brand identity and website design for an Australian architectural lighting brand entering global markets.
Premium brand identity & website for leading Australian architectural manufacturer.
Modern brand refresh for iconic Australian skincare brand. A confident, contemporary identity celebrating Australian sun culture across packaging, campaign and digital touchpoints.
The Standard Store have been retailing niche fashion in Sydney and Melbourne for over 20 years. They approached us during the Covid lockdown for a new website and brand refresh. The new site immediately attracted more traffic and online sales nearly doubled.
Authorship, editorial design and publishing of Creative Director Kirsty Ludbrook’s book exploring multi-sensory brand strategy.
Rebranding and digital identity for Asia Pacific's leading wellness and spa industry conference.
Branding, menus and way-finding for a 60's classic airport hotel in Wellington NZ.
Brand creation and retail experience for Enfants Paradis, a luxury skincare and travel lifestyle brand founded in Bali. A refined, globally positioned brand encompassing packaging, product design, retail, e-commerce and marketing, with distribution across Europe, the Middle East and Asia.
Rebranding and packaging design for one of Australia's most established essential oil and aromatherapy brands.
Brand strategy and identity design for boutique inner-city commercial suites targeting premium office tenants.
Environmental graphics and brand storytelling for Subaru dealerships across Australia. A human-centred retail experience designed to create moments of joy, strengthen community, and redefine the car-buying experience for the 21st century.
Brand identity and website design for an Australian architectural lighting brand entering global markets.
Rebranding and digital identity for Asia Pacific's leading wellness and spa industry conference.
Website design and digital portfolio platform for Australia's most respected hospitality interior design studio.
Premium brand identity & website for leading Australian architectural manufacturer.
Authorship, editorial design and publishing of Creative Director Kirsty Ludbrook’s book exploring multi-sensory brand strategy.
Brand identity and website design for a European textile and fabric distributor serving the architectural and interior design market.
Website design and digital experience for one of Sydney's most iconic waterfront hospitality destinations.
Rebranding and packaging design for one of Australia's most established essential oil and aromatherapy brands.
Brand strategy and identity design for boutique inner-city commercial suites targeting premium office tenants.
Brand identity, packaging design and campaign photography for an Australian wellness supplement company focused gut health, hair, skin and nails.
Brand strategy, visual identity and environmental design for Tatler Super Club, Darlinghurst, Sydney. A bold hospitality brand brought to life through brand environment, menus and restaurant collateral.
Brand identity and visual system for The Shorty Hotel, a heritage CBD destination housed in an 1890s ceramics warehouse. A modular brand language inspired by maker’s marks, botanical ceramics and bold colour, bringing history and contemporary hospitality together.
Modern brand refresh for iconic Australian skincare brand. A confident, contemporary identity celebrating Australian sun culture across packaging, campaign and digital touchpoints.
Brand strategy and visual identity for Criniti’s, a family-owned Italian-Australian restaurant group. A refreshed, flexible brand system designed to honour legacy while supporting national expansion across Australia.
Brand creation and retail experience for Enfants Paradis, a luxury skincare and travel lifestyle brand founded in Bali. A refined, globally positioned brand encompassing packaging, product design, retail, e-commerce and marketing, with distribution across Europe, the Middle East and Asia.
The Standard Store have been retailing niche fashion in Sydney and Melbourne for over 20 years. They approached us during the Covid lockdown for a new website and brand refresh. The new site immediately attracted more traffic and online sales nearly doubled.
Environmental graphics and brand storytelling for Subaru dealerships across Australia. A human-centred retail experience designed to create moments of joy, strengthen community, and redefine the car-buying experience for the 21st century.
Brand strategy, visual identity and e-commerce for Bolo, a sustainable food packaging brand redefining takeaway through reusable rice-husk bowls. A modern, minimal brand system supporting circular design, hospitality use and large-scale distribution.
Concept developed for Nahji Chu for a sophisticated French Vietnamese restaurant in the heart of Sydney.
Branding, menus and way-finding for a 60's classic airport hotel in Wellington NZ.
