OPTY.NC produces premium ingestible beauty products. We were briefed to create a new brand that would disrupt an unadventurous market, centred around a clear and exciting purpose. We developed a tailored brand architecture to nurture their lifestyle-focused brand foundation and resonate with their community, building social value, and shifting the way consumers interact with the product.
Our strategy workshop identified the core value of the OPTY.NC products to consumers: achieving optimal wellness from the inside out, harnessing the power of natural ingredients and scientific innovation.
We created the “Optimiser” brandmark to visually represent the healthy glow achieved by improved immune function through product use for skin, gut, hair and nail health. The use of foils and metallic textures on product packaging elucidates the concept of inner glow, as do the use of fluoro orange artwork printed directly onto the frosted forest green serum bottles.
Positioned as an inclusive and accessible brand, we created an extensive photograph library showing age, race and gender diversity.
(purpose, positioning, personality,
customer personas, key messages and brand story).
(Visual and Verbal Identities)
Packaging design, photography, art direction, styleguides for photography and social media.
60pp Brand Guidelines
Websites + eCommerce
Photography + video
Print + editorial