THE SHORTY HOTEL
An old ceramics warehouse from the 1890s, Shorter House is in the centre of the CBD. The building’s history inspires a unique authentic narrative for interiors and branding alike. The branding system is designed to be modular using ceramic maker’s marks, bold typography and a contemporary take on ceramic botanical illustrations. The interiors’ EQ colour palette will be complemented through marketing and website with the use of brave and bold colour combinations to create an aspirational destination for guests and locals.
SCOPE
Brand Positioning
Brand Narrative
Brand Identity
Signage and Wayfinding
Custom Artwork
Hotel Print Collateral
Responsive Website
Social Creative Styleguide
Custom Amenities & Merchandise
Contact
85 William St, Level 2
Darlinghurst, Sydney
NSW 2010 Australia
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Services
Brand strategy
Brand identity
Brand environment
Websites + eCommerce
Photography + video
Content marketing
Packaging
Print + editorial